Principal Consultant, Technology Strategy

2 weeks ago


New York, New York, United States Publicis Sapient Full time
Job Overview

Company Overview:
Publicis Sapient is a leading digital transformation partner, dedicated to guiding established organizations towards their digitally-enabled future. We unlock value through innovative thinking and modern methodologies, merging strategy, consulting, and customer experience with agile engineering and creative problem-solving. Our diverse team of over 20,000 professionals across 53 global offices combines expertise in technology, data science, consulting, and customer engagement to accelerate our clients' success by designing products and services that resonate with their customers.

Role Summary:

As a Principal Consultant in Technology Strategy, you will spearhead the development and implementation of the strategic vision for our retail media network. Your role will involve harnessing cutting-edge technologies to craft immersive experiences for both consumers and advertisers. Collaborating with cross-functional teams, you will manage all facets of network architecture, content delivery, monetization strategies, and performance enhancement.

Your Contributions:
  • Strategic Development: Formulate a detailed roadmap for the establishment and expansion of the retail media network, ensuring alignment with business goals and market trends.
  • Industry Leadership: Remain informed about the latest trends in retail media and digital advertising, contributing to the firm's reputation as a trusted advisor in the sector.
  • Innovative Solutions: Partner with various teams to create groundbreaking solutions that leverage retail media capabilities, driving significant business outcomes for clients.
  • Technology Assessment: Conduct comprehensive research and evaluation of emerging advertising technologies and platforms to support the Retail Media Network.
  • Revenue Strategies: Design and execute effective monetization strategies, including advertising partnerships and sponsored content, to optimize revenue generation.
  • Strategic Alliances: Forge key partnerships with technology providers, content creators, advertisers, and other stakeholders to enhance the network's functionality and reach.
  • Performance Management: Utilize data-driven methodologies to monitor and enhance network performance, applying analytics to boost user engagement and return on investment.
  • Regulatory Compliance: Ensure adherence to relevant regulations and industry standards, implementing robust security protocols to safeguard consumer privacy and data integrity.
  • Team Development: Lead and mentor a team of technical specialists, fostering a culture of innovation, collaboration, and continuous improvement.
  • Stakeholder Engagement: Effectively communicate with senior leadership, business partners, and external stakeholders to ensure alignment and support for retail media network initiatives.
Qualifications:

Required Skills & Experience:
- Bachelor's or Master's degree in Computer Science, Engineering, or a related discipline; MBA or equivalent business experience is preferred.
- A proven history of 8-10 years in a strategic technology role, particularly within digital media, advertising, or retail sectors.
- In-depth knowledge of Retail Media Networks, Ad Tech, DSP & SSP, digital signage, and associated technologies.
- Strong business insight and strategic acumen, with the capability to translate technical concepts into actionable business strategies.
- Exceptional leadership and communication skills, with the ability to influence and collaborate across all organizational levels.
- Experience in a fast-paced, dynamic environment, with a passion for innovation and achieving results.

Why Join Us:
  • Flexible vacation policy; no limits on time off.
  • 16 paid holidays throughout the year.
  • Generous parental leave and transition program for new parents.
  • Tuition reimbursement opportunities.
  • Corporate gift matching initiative.
Distinguishing Attributes:
  • A keen interest in emerging technologies and their potential.
  • A strong belief in modern working methodologies, including agile practices and a product-centric mindset.
  • A desire to help others grasp the interconnectedness of business, IT, digital, and marketing.
  • A collaborative spirit, supportive of colleagues and committed to the principles of Publicis Sapient.


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