Marketing Director
4 weeks ago
HPR LLC is seeking a seasoned marketing leader to drive growth and customer acquisition. As the Head of Marketing and Communications, you will oversee the creation and expansion of an in-house marketing staff, manage marketing consultant relationships, and execute HPR's overall marketing strategy.
Key Responsibilities:- Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with company objectives, positioning HPR as a leader in the fintech industry.
- Brand Development: Define and articulate HPR's brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels.
- Customer Acquisition: Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships.
- Content Strategy: Develop and execute a content strategy to create compelling and relevant content that resonates with HPR's target audience.
- Product Marketing: Collaborate with product management and development teams to understand product features, benefits, and competitive differentiation.
- Campaign Management: Plan and execute integrated marketing campaigns to support product launches, promotions, and other key initiatives.
- Marketing Operations: Establish and optimize marketing processes, workflows, and systems to enable efficient and scalable marketing operations.
- Team Building: Recruit, mentor, and develop a high-performing marketing team.
- Partnership Development: Identify and cultivate strategic partnerships and alliances to extend HPR's reach and drive customer acquisition and retention.
- Market Research: Conduct market research and competitive analysis to inform product development, positioning, and go-to-market strategies.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
- 7+ years proven experience in marketing leadership roles, preferably in the fintech or financial services industry.
- A track record of driving growth and customer acquisition.
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.
- Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.
- Excellent communication and storytelling skills, with the ability to craft compelling narratives and messages that resonate with target audiences.
- Hands-on experience with marketing technology platforms and analytics tools.
- A data-driven approach to decision-making and optimization.
- Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.
- Entrepreneurial mindset with a bias for action, creativity, and innovation.
- The ability to thrive in a fast-paced startup environment.
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