Marketing Director
4 weeks ago
Job Summary:
The Marketing Director will lead the Marketing Department at Spirit Lake Casino & Resort, developing and implementing marketing strategies to increase market share, customer visits, and revenue. The ideal candidate will have a strong background in gaming marketing and sales, with excellent communication and leadership skills.
Key Responsibilities:
• Develop and execute comprehensive marketing plans to promote the Casino and Resort
• Oversee all aspects of advertising, public relations, promotional, entertainment, and player development programs
• Collaborate with other departments to ensure effective marketing campaigns and future promotions
• Prepare and maintain departmental budgets and forecasts
• Research and develop new marketing areas to introduce and develop new players to the facility
• Maintain knowledge of gaming rules and regulations, gaming machines, player tracking systems, direct mail, and promotions relating to systems
• Provide leadership and direction to the Banquets/Events department
• Serve as the Casino and Resort spokesperson in media and public arenas as needed
• Other duties as assigned
Requirements:
• Bachelor's degree in Marketing or related field preferred
• Three to five years of experience in gaming marketing and sales or five years of experience in general marketing and sales
• Ability to pass a background investigation
Working Conditions:
The Marketing Director will work in a fast-paced environment, requiring flexibility and adaptability. The ideal candidate will be willing to work nights and weekends to oversee all casino promotions.
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