Marketing Director

1 month ago

Lexington KY USA, United States KET - Kentucky Educational Television Full time
Job Title: Director of Marketing and Communications

Kentucky Educational Television (KET) is seeking a highly skilled and experienced Director of Marketing and Communications to join our team. As a key member of our leadership team, you will be responsible for developing and implementing effective marketing and communications strategies to promote our programs and services.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications plans to increase viewership and engagement with KET's programs and services.
  • Lead a team of marketing and communications professionals to create and implement marketing campaigns across multiple channels, including social media, email, and traditional media.
  • Collaborate with cross-functional teams to develop and implement integrated marketing and communications strategies that align with KET's overall business objectives.
  • Manage and maintain KET's brand identity and ensure consistency across all marketing and communications channels.
  • Develop and implement metrics to measure the effectiveness of marketing and communications campaigns and make data-driven decisions to optimize future campaigns.
  • Supervise and mentor marketing and communications staff to ensure they have the skills and knowledge needed to succeed in their roles.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 10+ years of experience in marketing and communications, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing and communications campaigns.
  • Strong leadership and management skills, with the ability to motivate and inspire a team.
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
  • Proficiency in project management tools and software, including Microsoft Office and Adobe Creative Cloud.
What We Offer:
  • A competitive salary and benefits package.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A chance to work with a talented team of professionals who are passionate about education and public media.

KET is an equal opportunity employer and welcomes applications from diverse candidates. If you are a motivated and experienced marketing and communications professional looking for a new challenge, please submit your application today.

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