Strategic Product Marketing Associate

1 week ago


Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

Product Marketing Specialist Overview

The role of a Product Marketing Specialist is vital in comprehending the market landscape, customer needs, and competitive dynamics to foster product innovation and establish effective strategies for organizational growth.

This position necessitates collaboration with a variety of stakeholders, both within the organization and externally, to enhance market presence.

Core Responsibilities:

  • Collect and analyze customer and sales feedback to inform product development and pricing approaches
  • Craft persuasive product narratives, value propositions, and messaging to empower sales initiatives
  • Partner with marketing leadership to identify priority markets and products for expansion
  • Formulate go-to-market strategies aimed at achieving market share objectives

Key Duties:

  • Gather and refresh market intelligence to guide product strategies
  • Utilize data analytics to influence product development and pricing strategies
  • Spot opportunities for market expansion and competitive differentiation
  • Develop product messaging that resonates with target audiences and surpasses competitors
  • Collaborate with sales teams to gain insights into customer preferences and requirements
  • Work together on go-to-market strategies and establish success metrics

Required Qualifications:

  • A Bachelor's degree is mandatory
  • Experience in B2B product marketing or digital solutions within the education technology sector is advantageous
  • Strong skills in collaboration and data analysis
  • A proactive and results-driven attitude
Being a Product Marketing Specialist at myGwork involves a dynamic engagement with marketing and sales strategies.

If you are dedicated to promoting product success and working with diverse teams, this role may align perfectly with your career aspirations.



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