Marketing Product Specialist

2 weeks ago


Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

Product Marketing Specialist Job Overview

The Product Marketing Specialist is integral in comprehending the marketplace, customer needs, company offerings, competitive landscape, and sales strategies to enhance product innovation and outline strategic initiatives for organizational growth.

This role necessitates collaboration with a variety of stakeholders, both within and outside the organization, to expand market presence.

Core Responsibilities:

  • Collect and analyze customer and sales insights to inform product development, pricing frameworks, and market entry strategies
  • Craft persuasive product narratives, value propositions, and messaging to empower sales teams
  • Partner with the Marketing Director to identify priority markets and products for expansion
  • Formulate market entry strategies aimed at achieving market share objectives

Key Duties:

  • Gather and refresh market intelligence to guide product strategies and plans
  • Utilize data analytics to influence product development and pricing strategies
  • Discover avenues for market expansion and competitive differentiation
  • Develop product messaging that connects with customers and outperforms competitors
  • Collaborate with sales teams to gain insights into customer requirements and preferences
  • Work together on market entry strategies and establish success metrics

Required Qualifications:

  • A bachelor's degree is mandatory
  • Experience in B2B product marketing or digital solutions within the education technology sector is preferred
  • Strong analytical and collaborative abilities
  • A proactive and results-driven approach
The role of Product Marketing Specialist at myGwork is dynamic and demands a comprehensive understanding of marketing and sales methodologies.

If you are enthusiastic about fostering product success and collaborating with diverse teams, this position may align perfectly with your career aspirations.



  • Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

    Product Marketing Specialist OverviewThe role of a Product Marketing Specialist is vital in comprehending the marketplace, customer needs, company offerings, competitive landscape, and sales trajectory to enhance product innovation and formulate strategies for organizational success. This position necessitates close collaboration with various internal and...


  • Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

    Product Marketing Specialist OverviewThe role of a Product Marketing Specialist is vital in comprehending the market landscape, customer needs, and competitive dynamics to foster product innovation and establish effective strategies for organizational growth. This position necessitates collaboration with a variety of stakeholders, both within the...


  • Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

    Join Our Team as a Senior Software Product ManagerThis inclusive employer is proud to support the LGBTQ+ business community through myGwork.About the RoleAre you prepared to spearhead the evolution of eLearning content delivery? Become a vital member of our innovative "Bronte" Experience team at Pearson Higher Education as a Senior Software Product Manager,...


  • Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

    Join Our Team as a Senior Software Product ManagerThis inclusive employer is a proud member of myGwork, the premier global platform for the LGBTQ+ business community.About the RoleAre you prepared to spearhead the evolution of eLearning content delivery? Become a vital part of our innovative "Bronte" Experience team at Pearson Higher Education as a Senior...

  • Marketing Specialist

    1 month ago


    Annapolis, United States Commander, Navy Installations Full time

    Plans, Executes, Evaluates and Manages Marketing Program Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program...

  • Marketing Specialist

    1 month ago


    Annapolis, Maryland, United States Commander, Navy Installations Full time

    Plans, Executes, Evaluates and Manages Marketing Program Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff....


  • Annapolis, Maryland, United States Norstella Full time

    Job DescriptionJob Title: Director of Product MarketingCompany: NorstellaLocation: Remote USJob Type: Full-timeAbout Us:Norstella is a leading organization in the pharmaceutical solutions provider industry, united under a single goal: to improve patient access to life-saving therapies. We are committed to delivering innovative solutions that make a...


  • Annapolis, United States Norstella Full time

    Norstella Director of Product Marketing Annapolis, Maryland Apply NowPanalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.Now, Panalgo...


  • Annapolis, United States Norstella Full time

    Norstella Director of Product Marketing Annapolis, Maryland Apply NowPanalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs. Now, Panalgo...


  • Annapolis, United States Norstella Full time

    Norstella Director of Product Marketing Annapolis, Maryland Apply NowPanalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.Now, Panalgo...


  • Annapolis, United States Addison Group Full time

    Job DescriptionJob DescriptionPosition: Digital Marketing SpecialistLocation: Annapolis, MD - 3 days onsite, 2 days remote in Annapolis (T-TH)Availability: To Start: As soon as possibleAre you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Specialist to join their team....


  • Annapolis, United States META Full time

    Summary: We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and...


  • Annapolis, United States Maryland Works Full time

    Summary It is time to take your marketing skills to an organization that values creativity. Come help us highlight the world-class programs that support the finest Navy sailors and their families. This is your opportunity to be an Influencer, Director, Narrator, Graphic Designer, and all-around Creative. Our office at Naval Support Activity Annapolis is...


  • Annapolis, Maryland, United States Skechers U.S.A. Full time

    About the RoleThe Skechers U.S.A. Product Specialist is a key member of our sales team, responsible for delivering an exceptional customer experience. As a product expert, you will serve as a brand ambassador, guiding customers to the right product selection and ensuring a premier shopping experience.Main ResponsibilitiesDrive Sales through Excellent...


  • Annapolis, United States James Hardie Building Products Inc Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Marketing Specialist

    14 hours ago


    Annapolis, Maryland, United States Annapolis Micro Systems Full time

    Job DescriptionAnnapolis Micro Systems is seeking a highly skilled and experienced Marketing Professional to join our team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Marketing Material Creation: Develop and create high-quality...


  • Annapolis, Missouri, United States Specialty Granules Full time

    Job SummaryWe are seeking a highly skilled Production Specialist to join our team at Specialty Granules LLC. As a key member of our production team, you will be responsible for ensuring the quality and efficiency of our products.Key ResponsibilitiesConduct daily sampling and analysis of materials to ensure compliance with quality standards.Collaborate with...


  • Annapolis, Maryland, United States ICF Full time

    Position Overview:ICF is seeking a dedicated Marketing Specialist to enhance our energy marketing initiatives. This role is integral to our Account Services team, focusing on utility clients in the Mid-Atlantic region. About Us:At ICF, we leverage technology and creativity to connect individuals with products and services that improve their lives and the...


  • Annapolis, United States Norstella Full time

    Norstella Director, RWD Product Annapolis, Maryland Apply NowWhy Norstella? Norstella unites market-leading companies that all have a shared goal of improving patient access. Each organization (Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making.MMIT, a Norstella company, is focused on...


  • Annapolis, Maryland, United States Renewal By Andersen Full time

    Why Choose Renewal by Andersen? At our marketing division, every day presents new challenges and opportunities. Leverage your creativity and entrepreneurial mindset to cultivate marketing leads and enhance brand visibility. A Distinctive Reputation Having installed over 6 million windows across North America, we are part of the largest window and door...


  • Annapolis, United States Expert Seekers Training Full time

    Job DescriptionJob DescriptionBegin Your Career Journey as a Financial Product SpecialistJoin our distinguished team recognized by Entrepreneur Magazine, Forbes, and Inc. 5000. We offer a structured career path with potential earnings exceeding $140,000 in the first year and a $23,000 Training Bonus based on performance benchmarks within the initial 120...


  • Annapolis, Maryland, United States ICF Full time

    Position Overview:ICF is seeking a dedicated Marketing Specialist to enhance our energy marketing initiatives. This role is integral to our Account Services team, focusing on utility clients in the Mid-Atlantic region. Key Responsibilities:As a Marketing Specialist, you will: Assist in the marketing and promotion of energy efficiency programs for commercial...


  • Annapolis, Maryland, United States Renewal By Andersen Full time

    Why Choose Renewal by Andersen? As a vital member of our marketing division, you will experience a dynamic work environment where creativity and entrepreneurial spirit thrive. Your efforts will focus on generating valuable marketing leads and enhancing brand visibility. A Distinctive Reputation With over 6 million window installations across North America,...


  • Annapolis, Maryland, United States Renewal By Andersen Full time

    Why Choose Renewal by Andersen? As a member of our marketing division, you will experience a dynamic work environment where creativity and entrepreneurial spirit are valued. Your role will focus on generating marketing leads and enhancing brand visibility. A Distinctive Reputation With over 6 million windows installed across North America, we are part of the...