Marketing Product Specialist
2 weeks ago
Product Marketing Specialist Job Overview
The Product Marketing Specialist is integral in comprehending the marketplace, customer needs, company offerings, competitive landscape, and sales strategies to enhance product innovation and outline strategic initiatives for organizational growth.
This role necessitates collaboration with a variety of stakeholders, both within and outside the organization, to expand market presence.Core Responsibilities:
- Collect and analyze customer and sales insights to inform product development, pricing frameworks, and market entry strategies
- Craft persuasive product narratives, value propositions, and messaging to empower sales teams
- Partner with the Marketing Director to identify priority markets and products for expansion
- Formulate market entry strategies aimed at achieving market share objectives
Key Duties:
- Gather and refresh market intelligence to guide product strategies and plans
- Utilize data analytics to influence product development and pricing strategies
- Discover avenues for market expansion and competitive differentiation
- Develop product messaging that connects with customers and outperforms competitors
- Collaborate with sales teams to gain insights into customer requirements and preferences
- Work together on market entry strategies and establish success metrics
Required Qualifications:
- A bachelor's degree is mandatory
- Experience in B2B product marketing or digital solutions within the education technology sector is preferred
- Strong analytical and collaborative abilities
- A proactive and results-driven approach
If you are enthusiastic about fostering product success and collaborating with diverse teams, this position may align perfectly with your career aspirations.
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