Marketing Specialist

1 month ago

Annapolis, United States Commander, Navy Installations Full time

Plans, Executes, Evaluates and Manages Marketing Program

Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff. Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership. Develops and "sells" creative promotional options for programs. In partnership with programmer, determines target market. Establishes and meets deadlines in conjunction with marketing plans.

Establishes and maintains regularly scheduled meetings, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons. Learns business principles of and helps define the particular marketing needs for each facility or program. Develops recommendations and plans addressing topics such as increasing sales or patronage, awareness, customer services satisfaction. Develops and monitors tracking methods for marketing calls, marketing requests and recommendations/outcomes. Is sensitive to building excellent relationships utilizing outstanding customer service skills.

Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools (e.g., Google Analytics, MIS/POS information, customer suggestions/comment cards, paper surveys, phone interviews, focus groups, town meetings, etc.). Conducts special project research as directed. Prepares material at the department level for the purpose of determining customer needs and desires. Interprets research findings, summarizes, makes recommendations and presents to a variety of audiences.

Utilizes marketing tools to publicize and encourage patronage/use of program and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Develops effective distribution plans and ensures posted information (print or electronic) remains current and timely. Maintains distribution points to ensure they remain eye catching and free of clutter. Responsible for dissemination of information at installation level.

Gathers information, completes marketing requests and distribution plans fully, submits and monitors progress through FFR Support Office Visual Information Specialists. Develops and maintains effective tracking tools to ensure marketing deadlines are met. Acts as point of contact for proofs requiring manager approval and is liaison between program manager and assigned Visual Information Specialist.

Conducts installation level (and at times regional) public relations activities.

Administrative Duties

Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials, provides input for annual budget, tracks credit card purchases (if applicable), ensures policies and procedures are followed Tracks supply inventories and maintains security of office, supplies and equipment. Writes and proofreads correspondence, memos and email. Responds professionally and promptly to email and phone messages. Maintains files and records as required including photo libraries and media archives.

In coordination with the regional marketing director, may be assigned to develop and disseminate regional marketing plans and campaigns. May be required to work periodically at various regional sites in addition to assigned location.

Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan.

As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries.

May take the lead on particular marketing projects of a regional nature that may include website management, marketing training, regional newsletters, etc.

Provides Customer Service

May develop or direct setup of exhibits and/or displays for a variety of events or programs. May coordinate photo enlargements, display materials, etc. Staffs displays on direction of regional marketing director.

As directed, may collaborate with appropriate personnel to arrange video production services. Disseminates MWR, FFSC, or CYP provided videos and/or CD's to widest audience and at appropriate events.

Performs other duties as assigned.

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