Current jobs related to Director of Product Marketing - Annapolis - Norstella

  • Marketing Director

    2 weeks ago

    Annapolis, Maryland, United States Trademark Property Company Full time

    Marketing Director Job DescriptionThis position will lead the strategic formation and day-to-day execution of the marketing plan for Annapolis Town Center in Annapolis, MD.The Marketing Director will assist with all operating aspects of the center and be responsible for leading the marketing efforts of the property, including the management, oversight, and...

  • Product Management Director

    2 weeks ago

    Annapolis, Maryland, United States COMTECH TELECOMMUNICATIONS Full time

    Job Title: Product Management DirectorComtech Telecommunications Corp. is seeking a seasoned Product Management Director to drive profitable growth by leading cross-functional teams and managing the 4Ps (Product, Price, Promotion, Placement) using a commercial, technical, financial, and operational mindset.Key Responsibilities:Lead the development and...

  • Marketing Director

    4 weeks ago

    Annapolis, Maryland, United States iQuasar Full time

    Marketing Director Job DescriptioniQuasar is seeking a highly skilled Marketing Director to join our team in Annapolis, MD.Job SummaryWe are looking for a seasoned marketing professional to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in the yachting industry and experience in developing and...

  • Marketing Director

    2 weeks ago

    Annapolis, Maryland, United States iQuasar Full time

    Job Title: Marketing DirectorJob Summary:iQuasar is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and executing marketing strategies.Key Responsibilities:Develop and execute comprehensive...

  • Marketing Director

    2 weeks ago

    Annapolis, Maryland, United States iQuasar Full time

    Marketing Director OpportunityiQuasar is seeking a seasoned Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to create awareness of our company's business activities.Key Responsibilities:Supervise the marketing...

  • Marketing Director

    2 weeks ago

    Annapolis, Maryland, United States Trademark Property Company Full time

    Marketing Director Job DescriptionThis is a key leadership role responsible for developing and executing the marketing strategy for Annapolis Town Center. The successful candidate will have a proven track record in marketing and communications, with a strong understanding of digital marketing and event management.Key Responsibilities:Develop and implement an...

  • Marketing Director

    4 weeks ago

    Annapolis, Maryland, United States Trademark Property Company Full time

    Job Title: Director, MarketingThis is a key leadership role that will lead the strategic formation and day-to-day execution of the marketing plan for Annapolis Town Center in Annapolis, MD.Annapolis Town Center is a vibrant, open-air mixed-used development that serves the Annapolis market and surrounding communities.Key Responsibilities:Develops, plans, and...

  • Assistant Director of Ticket Sales and Marketing

    2 weeks ago

    Annapolis, Maryland, United States Naval Academy Athletic Association Full time

    Job Title: Assistant Director of Ticket Sales and MarketingJoin the Naval Academy Athletic Association (NAAA) as an Assistant Director of Ticket Sales and Marketing, and be part of a team that promotes and supports the athletic programs of the United States Naval Academy. As a key member of the ticket sales and marketing team, you will be responsible for...

  • Assistant Director of Ticket Sales and Marketing

    2 weeks ago

    Annapolis, Maryland, United States Naval Academy Athletic Association Full time

    Job Title: Assistant Director of Ticket SalesJob Summary:The Naval Academy Athletic Association (NAAA) is seeking an experienced and results-driven Assistant Director of Ticket Sales to join our team. As a key member of our sales and marketing department, you will be responsible for generating revenue through ticket sales, developing and implementing sales...

  • Marketing Director

    2 weeks ago

    Annapolis, Maryland, United States iQuasar Full time

    iQuasar is seeking a Marketing Director to lead our yacht sales and management efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies to create awareness of our company's business activities.Key Responsibilities:Supervise the marketing department and provide guidance and feedback to...

  • Product Marketing Manager, OptiFreight Logistics

    7 days ago

    Annapolis, Maryland, United States Cardinal Health Full time

    Job SummaryWe are seeking a highly skilled Product and Channel Marketing Manager to join our team at Cardinal Health. This role will be responsible for executing channel marketing initiatives and product marketing deliverables, including sales enablement, pipeline development, and product positioning.Key ResponsibilitiesCollaborate with stakeholders to...

  • Product and Strategic Marketing Manager

    2 weeks ago

    Annapolis, Maryland, United States RTX Full time

    Job DescriptionAs a Product and Strategic Marketing Manager, you will be responsible for leading strategic marketing projects and campaigns, collaborating with Integrated Program Teams, and aligning Product and Strategic Marketing Plans with the Strategic Financial Plan and Annual Operating Plan.Key Responsibilities:Lead strategic marketing projects and...

  • Product and Strategic Marketing Manager

    2 weeks ago

    Annapolis, Maryland, United States RTX Full time

    About the RoleWe are seeking a highly skilled Product and Strategic Marketing Manager to join our team at RTX. As a key member of our Connected Aviation Solutions team, you will play a critical role in driving the growth of our Networks and Connectivity portfolio.Key ResponsibilitiesLead strategic marketing projects and campaigns to capture profound insights...

  • Senior Manager Product Marketing

    2 weeks ago

    Annapolis Junction, Maryland, United States Verizon Full time

    About the RoleWe are seeking a highly skilled Senior Manager Product Marketing to join our team at Verizon. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and execute marketing strategies to expand Verizon Business...

  • Senior Field Marketing Specialist

    2 months ago

    Annapolis, United States James Hardie Building Products Inc Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Senior Field Marketing Specialist

    3 weeks ago

    Annapolis, United States James Hardie Building Products Inc Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Local Market Solutions Manager, CAR-T

    2 weeks ago

    Annapolis, Maryland, United States J&J Family of Companies Full time

    Job DescriptionJohnson & Johnson is seeking a highly skilled Local Market Solutions Manager, CAR-T to support the Northeast Region. This field-based position requires a strong understanding of pharmaceutical and healthcare knowledge, as well as experience in sales, marketing, and managed care account management.The ideal candidate will have a minimum of 7...

  • Beer Sales Representative

    1 month ago

    Annapolis, Maryland, United States Inspira Marketing Full time

    Job Title: On/Off Premise Beer Sales RepresentativeWe are seeking a highly motivated and experienced On/Off Premise Beer Sales Representative to join our team at Inspira Marketing. As a key member of our sales team, you will be responsible for driving sales growth and building strong relationships with our distributor partners and local suppliers.Key...

  • Executive Director for Chesapeake Crossroads Heritage Area

    1 month ago

    Annapolis, Maryland, United States Arts Council of Anne Arundel Count Full time

    Executive Director OpportunityThe Board of Directors of the Chesapeake Crossroads Heritage Area, Inc. is seeking a highly skilled and experienced Executive Director to lead the organization in its mission to preserve and promote the cultural and natural heritage of the region.About the RoleThe Executive Director will serve as the primary staff member to the...

  • Director of Development

    2 weeks ago

    Annapolis, Maryland, United States Arundel Lodge, Inc. Full time

    Director of DevelopmentArundel Lodge, Inc. is a leading behavioral health agency dedicated to improving the lives of children, adults, and families affected by mental health and substance use disorders. We are seeking a highly skilled and experienced Director of Development to lead our fundraising efforts and help us achieve our mission.Key...

Director of Product Marketing

2 months ago

Annapolis, United States Norstella Full time
Norstella Director of Product Marketing Annapolis, Maryland Apply Now

Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.

Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior – and helping clients connect the dots from pipeline to patient.

The Role:

As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.

Responsibilities:

  1. Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
  2. Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
  3. Develop core product metrics in partnership with the product team to craft product marketing KPIs.
  4. Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
  5. Lead the development of crisp product messaging and positioning (including product value propositions) audiences, ICPs, and personas to drive the overall product marketing strategy and emphasize differentiation and innovation.
  6. Integrate portfolio product marketing approaches vs. a series of linear launches.
  7. Develop customer segmentation against the backdrop of market trends and competitive landscape, to define competitive advantage or right to win.
  8. Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
  9. Use customer and market insights to quantify the product opportunity.
  10. Work with product strategy leads on market intelligence initiatives to sharpen ‘where to play’ and ‘how to win’ decisions.
  11. Lead launches across all tiers, from new product introductions to customer retention upgrades.
  12. Partner with the GTM team on launch design and evolutions for launch tiers, and execution.
  13. Review and refine critical GTM assets including product sheets, high-priority event content specific to product marketing, pitch decks, etc.
  14. Use performance data, best practices, and trends to make adjustments to GTM assets as needed to encourage engagement and impact.
  15. Partner with sales strategy on themes/plays in market.
  16. Partner with the demand gen team to collaborate on campaign strategy and messaging that aligns with value propositions.
  17. Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels.

Qualifications:

  1. 5+ years of experience in product marketing.
  2. Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
  3. Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
  4. Prior experience developing product messaging and positioning aligned with market needs that resonates with target audiences.
  5. Effective leadership and communication skills.
  6. Ability to collaborate effectively with cross-functional teams including Commercial and Technical teams.
  7. Experience in portfolio product marketing and working with demand generation, GTM, and sales team.

Location: Remote US

Our Guiding Principles for success at Norstella:

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients.

Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers.

The expected base salary for this position ranges from $130,000 to $170,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

#J-18808-Ljbffr