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Product Marketing Coordinator

2 months ago


Annapolis, Illinois, United States myGwork - LGBTQ+ professionals & allies Full time

Product Marketing Specialist Overview

The role of a Product Marketing Specialist is vital in comprehending the marketplace, customer needs, company offerings, competitive landscape, and sales trajectory to enhance product innovation and formulate strategies for organizational success.

This position necessitates close collaboration with various internal and external stakeholders to expand market presence.

Core Responsibilities:

  • Collect and analyze customer and sales insights to inform product strategies, pricing models, and market entry plans
  • Develop engaging product narratives, value propositions, and messaging to empower sales teams
  • Partner with the Marketing Director to identify priority markets and products for expansion
  • Formulate market entry strategies to meet market share objectives

Key Duties:

  • Gather and refresh market intelligence to guide product strategies and initiatives
  • Utilize data analysis to influence product development and pricing strategies
  • Spot opportunities for market expansion and competitive differentiation
  • Craft product messaging that connects with customers and outperforms competitors
  • Collaborate with sales teams to grasp customer requirements and preferences
  • Work together on market entry strategies and establish success metrics

Qualifications:

  • A Bachelor's degree is essential
  • Experience in B2B product marketing or digital solutions within the education technology sector is advantageous
  • Strong skills in collaboration and data analysis
  • A proactive and results-driven approach
As a Product Marketing Specialist at myGwork, you will engage in a dynamic role that demands a thorough understanding of marketing and sales methodologies.

If you are dedicated to fostering product success and collaborating with diverse teams, this position may align perfectly with your career aspirations.