Marketing Funnel Optimization Specialist

2 weeks ago

Austin, Texas, United States REMOVERY LLC Full time
Job Description

ABOUT REMOVERY
Join us in our mission to revolutionize tattoo removal globally. Removery is a forward-thinking, collaborative multi-location laser tattoo removal enterprise, currently operating across various regions. We are dedicated to making a significant impact in people's lives by assisting them in their tattoo removal journeys. Our vision is to maintain professionalism, authenticity, and approachability. The work environment at Removery is centered around a clinically validated, human-focused removal process that delivers results. Our team members take pride in empowering clients to become their true selves, embodying our core values of Trust, Passion, Purpose, Focus, and Effectiveness.

Founded through the merger of leading tattoo removal brands, Removery combines over a century of experience and has successfully conducted over a million treatments, providing clients with an unparalleled treatment experience. Utilizing cutting-edge technology, we employ the innovative PicoWay laser equipment to ensure safe and effective tattoo removal.

POSITION OVERVIEW:
As the Marketing Funnel Optimization Specialist at Removery, you will be instrumental in enhancing our marketing funnels and maximizing conversion rates across various channels. Your role will involve developing and executing comprehensive strategies to nurture leads throughout their journey, whether it involves booking consultations, initiating treatments, or encouraging referrals. You will spearhead our website testing initiatives and conversion rate optimization efforts, collaborating with our engineering and contact center teams to ensure a seamless client experience across all interactions.

Key Responsibilities:

  • Marketing Funnel Optimization:
    • Design and implement strategies to enhance marketing funnels and boost conversion rates across channels, thereby increasing lead-to-booking conversion rates and improving overall marketing ROI.
    • Construct and refine omni-channel, full-funnel systems that facilitate the next steps in the consumer journey.
  • Data-Driven Testing:
    • Lead data-driven testing initiatives to foster continuous improvement of our campaigns, website, and client journey.
    • Develop experiments aimed at enhancing online user experience and conversion rates.
  • Database Marketing Journeys:
    • Design and continuously optimize database marketing journeys and messaging to drive high-quality bookings, ensuring clients are well-informed and motivated throughout their tattoo removal journey.
    • Develop and execute email/SMS drip campaigns that support leads and clients at each phase of their lifecycle.
    • Manage list growth efforts and identify high-value customer segments for targeted messaging across various channels.
  • Cross-Functional Collaboration:
    • Collaborate with cross-functional teams to provide direction, feedback, and ensure efficient project completion.
    • Work alongside PR, organic social media, and paid media teams to ensure comprehensive support of marketing channels.
    • Engage collaboratively with Marketing, Inside Sales, Engineering, Analytics, Operations, and product owners to meet diverse business needs.
  • Performance Tracking & Reporting:
    • Establish analytics to measure funnel performance and conversion rates at each stage by channel, continuously identifying opportunities for improvement.
    • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
    • Report on key metrics related to lead conversion, ROAS, and ROI.

Core Competencies:

  • Email/SMS Automation: Expertise in creating email/SMS automations within various platforms.
  • Marketing Funnel Knowledge: Profound understanding of the marketing funnel, customer segmentation strategies, and online user experience best practices.
  • Data-Driven Approach: Strong analytical skills with the ability to translate data into actionable marketing strategies.
  • Project Management: Ability to work with cross-functional teams to provide direction, feedback, and efficiently complete projects.

Who We're Looking For:

  • Proven Results: A track record of successful omni-channel lifecycle campaigns.
  • High-Energy and Proactive: A go-getter attitude with the drive and organization to achieve significant goals.
  • Self-Starter: Ambitious and eager to learn, with the ability to voice ideas and take on new initiatives independently.
  • Team Player: Thrives in a fast-paced team environment and enjoys collaborating with diverse teams.
  • Data-Driven Thinker: Skilled at identifying and executing strategies that drive measurable results.

Qualifications:

  • 5+ years of experience in marketing automation, lifecycle marketing, and/or database marketing for consumer-driven brands.
  • Strong analytical skills with the ability to translate data into actionable marketing strategies.
  • Excellent project management skills, with experience working with multi-functional groups.
  • Exceptional communication and collaboration skills.

Removery offers a stable, long-term career in a rewarding and dynamic industry. You will be part of a supportive team with opportunities for advancement and the chance to engage in meaningful work.

We are an Equal Opportunity Employer and do not discriminate based on any non-job-related factors. We value diversity and are committed to building an inclusive culture that reflects a global perspective.

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