Marketing Operations Specialist

2 days ago

Jersey City, New Jersey, United States Verisk Full time
Job Title: Sr Specialist, Marketing Operations

We are seeking a highly skilled Sr Specialist, Marketing Operations to join our team at Verisk. This role will be responsible for managing all lead and campaign record processes and related integrations, ensuring seamless data flow between applications, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Manage and maintain all lead management operations within the CRM (Salesforce).
  • Monitor lead routing accuracy, key data points populating correctly, and ensure lead recipients are following prescribed processes.
  • Work cross-functionally with marketing and sales teams to understand, refine, and translate business needs into lead processes.
  • Collaborate with sales ops and IT to make necessary changes in system setup and/or processes.
  • Ensure data hygiene, segmentation, and proper lead data flow between applications – primarily focusing on the Eloqua to Salesforce integration.
  • Maintain documentation on processes, configurations, and workflows for reference and training purposes.
  • Identify and resolve technical issues proactively, including system errors, deliverability problems, and data discrepancies.
  • Partner closely with sales/sales enablement to ensure lead to opportunity prescribed processes are followed by all teams.
  • Consistently analyze all milestones of the lead workflow process to recommend improvements to process or system setup.
  • Advocate to stakeholders to receive necessary sign-off and buy-in for processes or system changes.
  • Assist with new and existing Martech evaluation, integration, and implementation/adoption.
  • Help educate team members and stakeholders on Salesforce lead and campaign best practices.
  • Salesforce SME for marketing.
Requirements:
  • 4+ years of working experience with admin experience or certification preferred.
  • 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.
  • Experience building both executive level and operational reporting and dashboards in Salesforce.
  • Highly experienced rolling out new lead management processes or scaling and improving existing processes with demonstrated success metrics.
  • Experience in advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization.
  • Excellent communication and interpersonal skills, with the ability to engage with senior leadership and key stakeholders.
  • Strong understanding of sales and marketing process best practices and associated metrics.
  • Extensive understanding of Salesforce Campaign hierarchies and basic campaign attribution methodologies.
  • Experience project managing initiatives that span multiple teams and systems.
About Verisk:

Verisk is a leading data analytics and technology partner to the global insurance industry. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

We value learning, caring, and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

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