Digital Marketing Specialist

2 days ago

Jersey City, New Jersey, United States IV Interactive Full time
Digital Marketing Specialist

IV Interactive is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and optimizing paid social, paid search, and other digital marketing campaigns.

Key Responsibilities:

  • Create campaign plans, including budget, targeting, and recommendations on Facebook Ads (Meta), TikTok, Google Ads, LinkedIn Ads, and more
  • Conduct competitive research and develop audience sets, targeting, and keywords for paid digital campaigns
  • Setup of accounts, tracking, and campaigns with best practice guidelines
  • Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization, and budget management to meet campaign goals
  • Create reports relaying complex data sets and effectively communicate performance to clients
  • Pace and optimize campaign spend against daily/monthly budgets
  • Assess landing pages for strategy and conversion rate optimization
  • Monitor, recommend, and test the latest digital marketing tactics for internal and external initiatives

Requirements:

  • Must have obtained, at a minimum, a Bachelor's degree in marketing, advertising, communications, or a relevant field
  • Strong understanding of digital marketing fundamentals and methodologies
  • 3+ years of experience managing paid social campaigns (Meta, TikTok)
  • 2+ years of experience managing paid search campaigns (Adwords, Bing)
  • A foundation of Conversion Rate Optimization (CRO) best practices
  • Excellent spreadsheet skills, Excel or preferably with Google Sheets
  • Meta Ads, Google Adwords, and/or Analytics Certified
  • Experience working and communicating directly with clients
  • Impeccable attention to detail

Bonus Points:

  • Experience in the healthcare/medical vertical
  • Experience with Supermetrics and other marketing automation tools
  • SEO experience

Benefits:

  • Collegial, energetic work environment at a fast-growing company
  • Excellent compensation and benefits
  • Medical, Vision & Dental coverage
  • IRA plan/Profit Sharing Plan
  • Generous Paid Time Off - Including PTO "Credit" for volunteer work

IV Interactive is committed to cultivating a culture of inclusion, respect, and connectedness. We're able to grow and learn better together with a diverse team of employees. All employees, whatever their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education, or disability should feel valued, respected, and heard. We're committed to maintaining an inclusive environment with equitable treatment for all. IV Interactive is an Equal Opportunity Employer and Participates in E-Verify. Candidates will be asked to complete a background check as a condition of employment.

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