Digital Marketing Strategist

3 days ago


Jersey City, New Jersey, United States The Encima Group Inc Full time
About The Encima Group Inc

We are a leading provider of comprehensive marketing services, dedicated to driving client success through innovative solutions and expert execution.

Job Summary

The Encima Group Inc is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing operations team, you will be responsible for managing multi-channel marketing initiatives, collaborating with internal and external stakeholders, and driving the execution of digital campaigns.

Key Responsibilities
  • Digital Program Development: Draft requirements documents to support the development of digital programs, ensuring alignment with project goals and client objectives.
  • Creative Alignment: Collaborate with our digital agency of record to ensure that digital creative is aligned with project goals and meets client expectations.
  • Digital Program Expertise: Provide digital program expertise to tactical development, ensuring seamless execution and delivery.
  • Project Management: Define project tasks and resource requirements, communicate needs to management, and manage project budgets within internal tracking systems.
  • Legal and Regulatory Compliance: Manage and monitor the Legal/Medical/Regulatory review process, ensuring compliance with all relevant regulations and guidelines.
  • Stakeholder Collaboration: Partner internally with marketing operations and external vendors to define project scope, timelines, and deliverables.
  • Project Support: Oversee the workflow of project support teams, providing direction and support to project teams and implementing changes when needed to achieve project objectives.
Requirements
  • Experience: 5-10 years of experience working in the pharmaceutical space, with a strong background in digital marketing and marketing operations.
  • Education: Bachelor's degree required; Master's preferred in Marketing, Business Administration, Communications, or related discipline.
  • Digital Agency Experience: Proven experience working with digital agencies, with a strong understanding of digital marketing channels and tactics.
  • SEO/SEM Knowledge: Must be literate in SEO/SEM, with a strong understanding of search engine marketing principles and best practices.
  • Technical Skills: Understand how websites are constructed, with experience working with web development teams and managing website projects.
  • Market Research and UX: Will be involved in market research and UX, with a strong understanding of user experience principles and best practices.
  • Cross-Functional Experience: Experience working cross-functionally within a matrixed environment, with a strong ability to collaborate with internal and external stakeholders.


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