Brand Manager

3 weeks ago


Sherman Oaks, California, United States Ideal Living Full time
Job Title: Brand Manager - Direct to Consumer

Job Description:

We are seeking an experienced Brand Manager to lead our direct-to-consumer marketing efforts. The ideal candidate will have a proven track record in launching new product campaigns through storytelling and activation.

Key Responsibilities:
  • Develop and implement go-to-market strategies for new product launches
  • Collaborate with the creative team to craft product positioning, messaging, and brand assets
  • Collaborate with cross-functional teams for new product launches
  • Execute brand presale initiatives
  • Track and measure the effectiveness of brand marketing efforts
  • Write compelling brand and creative briefs
  • Exhibit strategic thinking and strong analytical capabilities
  • Translate data into actionable marketing insights
  • Communicate and present ideas effectively
  • Manage multiple projects and meet deadlines consistently
  • Foster and maintain strong cross-functional partnerships
Requirements:
  • Bachelor's degree required
  • Extensive experience leading go-to-market strategy
  • 7+ years relevant experience
  • Proven track record in launching new product campaigns through storytelling and activation
  • Exceptional skills in writing brand and creative briefs
  • Strong strategic thinking and analytical skills
  • Proficiency in translating qualitative and quantitative data into actionable insights
  • Excellent communication and presentation skills
  • Ability to multitask, prioritize, and meet deadlines
  • Highly organized and detail-oriented

About Ideal Living:

Ideal Living is a dynamic, growing, profitable, privately held, purpose-driven, consumer goods company with over 90 employees located in Sherman Oaks, CA. We are people-caring, product-perfecting, science-driven stewards of a thriving life for all and make best-in-class air purifiers and water purifiers to provide a solid foundation for health and wellness. Ideal Living is a fun place to work with a caring, family atmosphere. We have a hybrid work environment of three days a week in office, two days remote. We are a committed, coherent team looking for someone who thrives in a fast-paced, entrepreneurial environment and isn't afraid to dive in, roll up their sleeves, and creatively solve any challenge that lies in front of them.


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