Brand Manager

2 days ago


Tampa FL USA, United States Tbb Inc Full time
Job Title: Brand and Marketing Manager

Join Tbb Inc as a Brand and Marketing Manager and play a pivotal role in shaping the Tampa Bay Buccaneers' brand identity while driving fan engagement across multiple segments.

About the Role

The Brand and Marketing Manager will oversee the development and execution of the visual identity within Raymond James Stadium and across Club digital channels, ensuring brand consistency across all creative and fan touchpoints. This role will also lead the creation and execution of targeted fan development campaigns aimed at key audience segments, including Latino, youth, and women.

Key Responsibilities
  • Visual Identity Management: Collaborate with vendors, stadium operations, and design teams to implement visual branding elements that enhance the in-game fan experience.
  • Fan Development Campaigns: Work closely with the marketing and community outreach teams to develop campaigns and activations that resonate with diverse fan bases and drive engagement.
  • International Activations: Coordinate and execute international fan engagement initiatives that align with the Buccaneers' global strategy.
  • Team Management and Collaboration: Mentor the Coordinator of Fan Engagement, guiding fan activations and development.
  • Campaign & Event Execution: Oversee fan engagement initiatives during home games, special events, and international activations, ensuring consistency in brand representation.
Requirements
  • 5+ years of experience in brand management, fan engagement, or related fields, preferably in sports or entertainment.
  • Bachelor's degree is preferred or commensurate work experience.
  • Proven ability to lead teams and manage multiple projects simultaneously.
  • Excellent project management and organizational skills.
  • Excellent verbal and written communication skills.
  • Strong budget management experience.
  • Ability to collaborate across multiple departments and external partners.
  • Ability to develop innovative campaigns and activations that resonate with fans and align with brand goals.
  • Ability to analyze engagement data and adapt strategies based on performance metrics.
Work Environment

The Buccaneers are a professional, fast-paced, creative business environment. Tight deadlines requiring strong multitasking and problem-solving skills to deliver results in a time-sensitive setting. Extended evening, weekend work hours sometimes required; required to work all home and possibly away games; will have to work occasional holidays.

Computer and desk work are a significant part of daily activities. Job duties require employee to drive personal vehicle.

Tbb Inc is an equal opportunity employer and welcomes applications from diverse candidates.


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