Brand Management Specialist

2 days ago

Chatsworth CA USA, United States Crawford Thomas Recruiting Full time
Brand Manager Job Description

Crawford Thomas Recruiting is seeking a highly skilled Brand Manager to join our team in Chatsworth, California. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities:
  • Cross-Functional Collaboration: Partner with teams to ensure seamless forecasting, purchasing, delivery, and product introduction across all markets.
  • Team Leadership: Manage and mentor the Marketing Team, ensuring alignment with company objectives and goals.
  • Marketing Strategy Execution: Develop and implement marketing strategies, coordinate campaigns, and monitor performance metrics.
  • Project Management: Oversee and coordinate projects related to product launches, marketing campaigns, and other initiatives.
  • Data-Driven Decision Making: Collaborate with Business Analysts and Customer Service to analyze sales, returns, and customer inquiries.
  • Product Lifecycle Management: Oversee the lifecycle of products, from launch to phase-out, ensuring high sell-through and strong profit margins.
  • E-commerce Strategy Development: Create and execute E-commerce strategies, including product merchandising, photoshoot organization, SEO optimization, pricing strategies, marketing campaigns, and social media planning.
  • Content Creation: Work with Brand Coordinators to develop website content, including photography, video materials, and product copy.
  • Retail Coordination: Advise retail locations on visual merchandising, product assortment, replenishment strategies, and overall planning.
  • Global Product Launches: Coordinate global product launches with Licensing and Sales teams.
  • Sales Channel Expansion: Lead efforts to expand sales channels, including partnerships with third-party distributors, licensees, retail locations, e-commerce platforms, and potential product partnerships.
  • Market Research: Conduct market research to inform launch strategies and guide pricing discussions.
  • Performance Measurement: Define and develop KPIs and metrics to evaluate the success of product launches and marketing campaigns.
  • Go-To-Market Strategy: Develop and activate long-term positioning, messaging, vision, and go-to-market strategies for products or feature enhancements.
  • Opportunity Identification: Utilize growth insights and measurement data to develop business cases for new opportunities.
Qualifications:
  • 5+ years of Brand Management experience.
  • Experience in the consumer packaged goods industry preferred.
  • Bachelor's Degree in English, Business Administration, Communications, Marketing, Journalism, or a related field.
  • Proven leadership and team management skills, with the ability to motivate cross-functional teams.
  • Strong interpersonal skills, with the ability to collaborate effectively and demonstrate flexibility.
  • Ability to manage multiple tasks in a deadline-driven environment.
  • Proficiency in MS Office (Word, PowerPoint, Excel) and Adobe InDesign.
  • Experience with CRM systems is preferred.
  • Exceptional written and verbal communication skills, with a keen eye for graphic design.
  • Proactive, with the ability to anticipate needs and complete tasks independently.
  • Experience mentoring junior team members and collaborating on marketing strategies.

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