Media Relations and Brand Communications Manager

2 weeks ago

Dallas, Texas, United States Joanna Czech Full time
Job Overview

As the Communications and Public Relations Specialist at Joanna Czech, you will serve as the primary contact for public relations and collaborate closely with the Chief Marketing Officer. Your role will encompass managing Press and Influencer relationships, shaping Brand Strategy, organizing Events, and overseeing Social Media initiatives. Join a dynamic and rapidly expanding company that has recently launched Joanna Czech Skincare, offering a wealth of opportunities for growth and innovation.


Key Responsibilities:
  • Conduct weekly outreach to both local and national media outlets to secure coverage.
  • Perform daily monitoring for media mentions and coverage.
  • Coordinate Photoshoots, virtual events, and content creation as required.
  • Manage press inquiries from media and liaise with Joanna and JC Estheticians.
  • Participate in event planning and execution, including travel as necessary.
  • Compile and distribute quarterly reports on media and social media performance to the team.
  • Regularly update and maintain the content calendar.
  • Refresh photography and videography for the website and social media platforms as needed.
  • Engage in creative, digital marketing, and inventory discussions with team members and external agencies.
  • Oversee the JC Commission Junction balance and establish new affiliate links.
  • Source local photographers for product and lifestyle shoots at the headquarters.
  • Manage weekly updates to the homepage content.
  • Upload blog entries and new press releases in the content management system.
  • Collaborate with the digital team to create engaging newsletters.
  • Maintain and update the weekly meeting agenda for the JC team.

Qualifications:
  • Bachelor's Degree in a relevant field.
  • A minimum of 2 years of experience in a Public Relations or Communications capacity.
  • Flexibility in working hours to accommodate travel and events.

Required Skills:

Proficiency in Microsoft Office, Google Drive, Shopify, Klaviyo, and social media platforms including Instagram, Facebook, YouTube, and Pinterest. Familiarity with Meltwater is advantageous. Essential skills include Writing and Editing, Graphic Design, Organizational abilities, Time Management, Attention to Detail, Creative Thinking, and Digital Marketing expertise. Knowledge of Photography and Photoshop is a plus.


Compensation:

Competitive salary along with comprehensive benefits and 401K options.

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