Head of Marketing Strategy

1 week ago

Eau Claire, Wisconsin, United States Exerfly Full time

About Exerfly

Exerfly stands at the forefront of flywheel training technology, combining exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we provide pioneering human performance solutions to elite clients, including top sports teams, universities, defense organizations, and rehabilitation sectors. Our advanced products, leveraging unique super-maximal eccentric technology, have been adopted by prestigious clients in the NBA, MLB, EPL, Olympic teams, NASA, and NFL. Our journey began eight years ago in partnership with High-Performance Sport New Zealand and has evolved into a multinational entity with a strong presence across New Zealand, Europe, Australia, and the USA.

We pride ourselves on our diverse talent pool, which includes researchers, clinicians, sports scientists, designers, developers, and engineers. Our mission is to create equipment that delves into human movement, performance enhancement, injury prevention, and rehabilitation.

Position Overview

The Marketing Director is a strategic leadership position responsible for steering the company’s marketing initiatives and enhancing lead generation strategies to drive business expansion. This role demands a proactive individual with substantial expertise in digital marketing, demand generation, and data-driven strategies to develop and scale marketing efforts that align with corporate objectives.

Key Responsibilities

1. Strategic Marketing Development


• Formulate and execute comprehensive marketing strategies that align with the organization's goals.


• Design and manage lead generation initiatives, including digital marketing campaigns, SEO/SEM, content marketing, email outreach, and social media engagement.


• Collaborate with executive leadership to prioritize marketing efforts and allocate resources effectively.

2. Lead Generation Management


• Create and oversee lead generation programs aimed at funneling qualified leads into the sales pipeline.


• Leverage various channels such as PPC, social media ads, webinars, events, and partnerships to cultivate and nurture leads.


• Develop and refine lead scoring and nurturing processes utilizing marketing automation tools.

3. Digital Marketing Leadership


• Spearhead the development and execution of digital marketing campaigns to enhance brand visibility and engagement.


• Monitor and assess digital marketing performance, providing actionable insights and recommendations.


• Stay abreast of the latest trends and technologies in digital marketing to maintain the company’s competitive edge.

4. Content Strategy Oversight


• Supervise the creation of high-quality, engaging content that attracts and converts target audiences.


• Ensure content is consistent with the brand voice, messaging, and overall marketing strategy.


• Collaborate with internal teams and external partners to produce and disseminate content across various platforms.

5. Performance Analytics


• Track, analyze, and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.


• Utilize data-driven insights to refine strategies and enhance campaign performance.


• Prepare regular reports and presentations for senior management, highlighting achievements and areas for improvement.

6. Team Development and Leadership


• Build and lead a high-performing marketing team, providing mentorship, guidance, and career development opportunities.


• Foster a collaborative and innovative team culture.


• Manage relationships with external vendors and agencies, ensuring high-quality deliverables and adherence to budgets.

7. Brand Strategy Management


• Ensure consistency in brand messaging and positioning across all marketing channels.


• Develop and maintain brand guidelines to ensure a cohesive and professional image.


• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

Qualifications

1. Education and Experience


• Bachelor’s degree in Marketing, Business Administration, or a related field.


• Proven success in lead generation and demand generation strategies.


• Experience in the Sports Performance or Fitness industries is preferred.

2. Skills and Competencies


• Strong understanding of digital marketing channels and tools.


• Proficient in marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).


• Excellent communication and presentation skills.


• Analytical mindset with the ability to interpret data and make informed decisions.


• Strong project management and organizational skills.


• Creative thinker with a strategic approach to problem-solving.

3. Personal Attributes


• Results-oriented with a focus on achieving measurable outcomes.


• Adaptable and able to thrive in a fast-paced, dynamic environment.


• Collaborative team player with strong interpersonal skills.


• High level of integrity and professionalism.

Additional Responsibilities


• Budget Oversight


• Develop and manage the marketing budget, ensuring efficient resource allocation and maximization of ROI.


• Monitor expenditures and adjust plans as necessary to remain within budget.


• Cross-Departmental Collaboration


• Work closely with sales, product, and customer service teams to align marketing efforts with business objectives.


• Support the sales team with targeted campaigns, sales materials, and lead generation initiatives.

Performance Metrics


• Capable of leading a team to generate over 1,000 inbound leads monthly.


• Capable of leading a team to set 80 outbound onsite appointments for sales staff monthly.


• Digital marketing performance metrics (e.g., website traffic, engagement rates, SEO rankings).


• ROI on marketing campaigns.


• Brand awareness and market positioning.


• Team performance and development.

Compensation includes base salary, bonus, and comprehensive healthcare and investment benefits.

  • Head of Marketing Strategy

    1 week ago

    Eau Claire, Wisconsin, United States Exerfly Full time

    About ExerflyExerfly stands at the forefront of flywheel training technology, blending exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we provide pioneering human performance solutions to elite clients, including top sports teams, universities, defense sectors, and rehabilitation divisions. Our...

  • Head of Marketing Strategy

    1 week ago

    Eau Claire, Wisconsin, United States Exerfly Full time

    About ExerflyExerfly stands at the forefront of flywheel training technology, combining exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we provide state-of-the-art human performance solutions to elite clients, including top sports teams, universities, defense sectors, and rehabilitation facilities....

  • Head of Marketing Strategy

    2 weeks ago

    Eau Claire, Wisconsin, United States Exerfly Full time

    About ExerflyExerfly stands at the forefront of flywheel training technology, blending exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we deliver pioneering human performance solutions to elite clients, including top sports teams, universities, defense sectors, and rehabilitation divisions. Our...

  • Head of Marketing Strategy

    2 weeks ago

    Eau Claire, Wisconsin, United States Exerfly Full time

    About ExerflyExerfly stands at the forefront of flywheel training technology, combining exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we deliver pioneering human performance solutions to elite clients, including top sports teams, universities, defense organizations, and rehabilitation sectors. Our...

  • Sales and Marketing Coordinator

    2 weeks ago

    Eau Claire, Wisconsin, United States Alevity Marketing Solutions Inc Full time

    As a Sales and Marketing Coordinator, you will gain valuable experience in executing effective in-store promotional strategies for our esteemed clients. This role serves as a vital point of contact for both new and returning customers, emphasizing the importance of exceptional customer service. Our objective is to cultivate a diverse team with a wide range...

  • Marketing and Social Media Coordinator

    2 days ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    About the RoleRoyal Credit Union is seeking a highly motivated and detail-oriented Marketing and Social Media Coordinator to join our team. As a Marketing and Social Media Coordinator, you will play a key role in assisting with multiple marketing initiatives, including campaign development and implementation of our overall Content Strategy and Social Media...

  • Department Head

    2 days ago

    Eau Claire, Wisconsin, United States Kmart Australia Limited Full time

    **About Kmart Australia Limited**We are a leading retailer in Australia and New Zealand, with over 300 stores and a team of over 44,000 employees. Our mission is to provide exceptional customer service and make every day living brighter.**The Role**We are seeking an experienced retail leader to join our team as a Department Manager in Mt Isa. As a Department...

  • Account Executive

    6 days ago

    Eau Claire, Wisconsin, United States Gray Television Full time

    About Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.We strive for excellence by investing in the latest technology and innovative strategies to stay ahead in our markets.Our focus is on developing the best and brightest...

  • Regional Sales Manager, Trauma

    1 week ago

    Eau Claire, Wisconsin, United States Stryker Employment Company, LLC Full time

    About the RoleWe are seeking a highly skilled and experienced Sales Manager to lead our Trauma Sales team at Stryker Employment Company, LLC. As a key member of our sales leadership team, you will be responsible for driving revenue growth and developing a high-performing sales team in the Orthopedic marketplace.Key ResponsibilitiesLead and manage a team of...

  • Lead Procurement Specialist for Travel Services

    2 weeks ago

    Eau Claire, Wisconsin, United States Holiday Vacations Full time

    Senior Buyer, Hotel, Rail & CruiseCompany Overview:At Holiday Vacations, we are dedicated to enhancing lives through memorable travel experiences. Our offerings include inclusive guided tours led by professional Tour Directors, covering over 65 destinations across six continents. We utilize various modes of transportation, including motor coaches, trains,...

  • Flyer Advertising Specialist

    6 days ago

    Eau Claire, Wisconsin, United States Menards Full time

    Job SummaryThis position is responsible for the execution of high-quality retail flyers, ensuring promotional home improvement products are accurate and effective in driving customer engagement and sales.Key ResponsibilitiesPreparing flyer page layouts, including layout, product and logo placement, product descriptions, pricing, and final file setup for...

  • Advertising Sales Representative

    3 days ago

    Eau Claire, Wisconsin, United States Liturgical Publications Full time

    Unlock Opportunities with Liturgical PublicationsAs an Advertising Sales Executive, you will have the chance to engage with loyal church parishioners who actively seek out trusted businesses. By leveraging our innovative communication and engagement strategies, you will play a pivotal role in connecting businesses with their target audiences.Key...

  • Sales and Account Manager

    6 days ago

    Eau Claire, Wisconsin, United States Realityworks Full time

    About the RoleThe Account Manager is a key member of our Sales team, responsible for driving business growth in our Minnesota and Illinois territory. This role involves developing new business opportunities, maintaining existing customer relationships, and achieving sales targets.Key ResponsibilitiesBusiness Development: Identify and pursue new sales...

  • Wisconsin Insurance Specialist

    6 days ago

    Eau Claire, Wisconsin, United States Rural Mutual Insurance Full time

    Job OverviewRural Mutual Insurance is seeking a highly motivated and customer-focused Insurance Sales Agent to join our team. As a key member of our sales team, you will be responsible for selling insurance policies to individuals and businesses in Wisconsin.Key ResponsibilitiesSales and Marketing: Develop and implement effective sales strategies to sell new...

  • Media Sales Development Representative

    3 days ago

    Eau Claire, Wisconsin, United States Eau Claire Leader Telegram Full time

    Join Our Team as a Sales Development RepresentativeWe are seeking a highly motivated and organized Sales Development Representative to join our team at the Eau Claire Leader Telegram. As a Sales Development Representative, you will be responsible for prospecting, growing, and developing new business opportunities.Key Responsibilities:Prospect and develop new...

  • Vice President of Taxation and Financial Management

    2 weeks ago

    Eau Claire, Wisconsin, United States Agstar Financial Services, ACA Full time

    Position Overview:This role is responsible for the development, implementation, and oversight of AgStar Financial Services' tax and accounting initiatives. The individual in this position will provide strategic guidance regarding the delivery of products and services, ensuring alignment with the organization's growth and profitability objectives. The role...

  • Insurance Sales Representative

    1 day ago

    Eau Claire, Wisconsin, United States Rural Mutual Insurance Full time

    About the RoleRural Mutual Insurance is seeking a skilled Insurance Sales Agent to join our team. As an Insurance Sales Agent, you will be responsible for selling insurance policies to individuals and businesses in Wisconsin.Key ResponsibilitiesDevelop and implement effective marketing strategies to sell new insurance policies or adjust existing ones.Build...

  • Regional Sales Executive

    2 weeks ago

    Eau Claire, Wisconsin, United States Uline Full time

    Location: Eau Claire, WisconsinPosition: Regional Sales ExecutiveAt Uline, we believe that strong customer relationships are built on trust. As a Regional Sales Executive, you will have the opportunity to develop your territory with the support of comprehensive training, advanced tools, and an extensive product range to excel in your role. Uline is...

  • Client Relationship Executive

    2 weeks ago

    Eau Claire, Wisconsin, United States Uline Full time

    Location: Remote Client Relationship Executive At Uline, we believe that strong customer connections are built on a foundation of trust. As a Client Relationship Executive, you will have the opportunity to expand your territory with the support of comprehensive training, cutting-edge tools, and an extensive product lineup that empowers you to excel in the...

  • Lead Procurement Specialist for Travel Services

    2 weeks ago

    Eau Claire, Wisconsin, United States Holiday Vacations Full time

    Senior Buyer, Hotel, Rail & CruiseCompany Overview:At Holiday Vacations, we strive to enhance lives through exceptional travel experiences. Our inclusive guided tours, led by professional Tour Directors, span over 65 destinations across six continents. We utilize various modes of transportation, including motor coaches, trains, airplanes, and cruises, to...