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Head of Marketing Strategy

2 months ago

Eau Claire, Wisconsin, United States Exerfly Full time

About Exerfly

Exerfly stands at the forefront of flywheel training technology, combining exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we provide state-of-the-art human performance solutions to elite clients, including top sports teams, universities, defense sectors, and rehabilitation facilities. Our products, utilizing unique super-maximal eccentric technology, are trusted by leading organizations in the NBA, MLB, EPL, Olympic teams, NASA, and NFL. Our journey began in collaboration with High-Performance Sport New Zealand and has evolved into a multinational enterprise with a strong presence across New Zealand, Europe, Australia, and the USA.

We are a diverse team of professionals, including researchers, clinicians, sports scientists, designers, developers, and engineers, united by a mission to create equipment that delves into human movement, performance, injury prevention, and rehabilitation.

Position Overview

The Marketing Director is a pivotal leadership role responsible for steering the company's marketing initiatives and enhancing lead generation strategies to drive business expansion. This role demands a proactive individual with substantial expertise in digital marketing, demand generation, and data-driven decision-making to develop and implement marketing strategies that align with organizational goals.

Key Responsibilities

1. Strategic Marketing Development


• Formulate and execute comprehensive marketing strategies that align with the company's objectives.


• Oversee the implementation of lead generation plans, including digital marketing campaigns, SEO/SEM, content marketing, email outreach, and social media initiatives.


• Collaborate with executive leadership to prioritize marketing efforts and allocate resources efficiently.

2. Lead Generation and Demand Creation


• Design and manage programs aimed at generating qualified leads for the sales pipeline.


• Leverage various channels such as PPC, social media advertising, webinars, events, and partnerships to attract and nurture leads.


• Develop and refine lead scoring and nurturing processes utilizing marketing automation tools.

3. Digital Marketing Leadership


• Spearhead the creation and execution of digital marketing campaigns to boost brand visibility and engagement.


• Monitor and assess digital marketing performance, providing actionable insights and recommendations.


• Stay abreast of the latest trends and technologies in digital marketing to maintain the company's competitive edge.

4. Content Strategy Management


• Supervise the production of high-quality, engaging content that attracts and converts target audiences.


• Ensure content aligns with the brand's voice, messaging, and overall marketing strategy.


• Collaborate with internal teams and external partners to create and disseminate content across various platforms.

5. Performance Analytics and Reporting


• Track, analyze, and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.


• Utilize data-driven insights to refine strategies and enhance campaign performance.


• Prepare regular reports and presentations for senior management, highlighting achievements and areas for improvement.

6. Team Leadership and Development


• Build and lead a high-performing marketing team, offering mentorship, guidance, and professional development opportunities.


• Foster a collaborative and innovative team culture.


• Manage relationships with external vendors and agencies, ensuring high-quality deliverables and adherence to budgets.

7. Brand Stewardship


• Ensure consistency in brand messaging and positioning across all marketing channels.


• Develop and maintain brand guidelines to ensure a cohesive and professional image.


• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

Qualifications

1. Education and Experience


• Bachelor's degree in Marketing, Business Administration, or a related field.


• Proven success in implementing lead generation and demand generation strategies.


• Experience in the Sports Performance or Fitness industries is preferred.

2. Skills and Competencies


• Strong knowledge of digital marketing channels and tools.


• Proficient in marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).


• Excellent communication and presentation abilities.


• Analytical mindset with the capability to interpret data and make informed decisions.


• Strong project management and organizational skills.


• Creative thinker with a strategic approach to problem-solving.

3. Personal Attributes


• Results-driven with a focus on achieving measurable outcomes.


• Adaptable and capable of thriving in a fast-paced, dynamic environment.


• Collaborative team player with strong interpersonal skills.


• High level of integrity and professionalism.

Additional Responsibilities


• Budget Oversight


• Develop and manage the marketing budget, ensuring efficient resource allocation and maximization of ROI.


• Monitor expenditures and adjust plans as necessary to remain within budget.


• Cross-Departmental Collaboration


• Work closely with sales, product, and customer service teams to align marketing efforts with business objectives.


• Support the sales team with targeted campaigns, sales materials, and lead generation initiatives.

Performance Metrics


• Capable of leading a team to generate over 1,000 inbound leads monthly.


• Comfortable leading a team to set 80 outbound onsite appointments for sales staff monthly.


• Digital marketing performance metrics (e.g., website traffic, engagement rates, SEO rankings).


• ROI on marketing campaigns.


• Brand awareness and market positioning.


• Team performance and development.

Compensation includes base salary, bonuses, and comprehensive healthcare and investment benefits.