Current jobs related to Head of Marketing Strategy - Eau Claire, Wisconsin - Exerfly

  • Manufacturing Department Head

    1 day ago

    Eau Claire, Wisconsin, United States Lippert Components Full time

    Job Summary:As a Manufacturing Department Head at Lippert Components, you will oversee the daily operations of a manufacturing department, ensuring that operations meet the highest standards of safety, quality, and efficiency. This role demands a proactive leader who exemplifies our core values, demonstrates strong emotional regulation, and effectively...

  • Marketing Assistant

    1 week ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    Marketing AssistantRoyal Credit Union is seeking a Marketing Assistant to join our team. As a Marketing Assistant, you will assist with multiple marketing initiatives, including campaign development and implementation of our overall Content Strategy and Social Media Strategy. You will provide support to the Marketing team and work to boost Royal's brand...

  • Marketing Assistant

    2 days ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    About the Role:Royal Credit Union is seeking a highly motivated and detail-oriented Marketing Assistant to join our team. As a Marketing Assistant, you will be responsible for assisting with multiple marketing initiatives, including campaign development and implementation of our overall Content Strategy and Social Media Strategy.Key Responsibilities:Assist...

  • Social Media Marketing Coordinator

    1 week ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    Job Title: Social Media Marketing InternJoin Royal Credit Union as a Social Media Marketing Intern and contribute to the development of our overall marketing strategies, key success factors, and corporate goals.Responsibilities:Assist in the creation and implementation of social media campaigns to boost our brand presence and engagement.Develop and maintain...

  • Social Media Marketing Assistant

    2 weeks ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    Job SummaryWe are seeking a highly motivated and detail-oriented Social Media Marketing Intern to join our team at Royal Credit Union. As a key member of our Marketing team, you will assist in developing and implementing marketing initiatives that drive engagement and brand awareness across various social media channels.ResponsibilitiesAssist in creating and...

  • Marketing Assistant

    2 months ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    Job DescriptionJob Title: Social Media Marketing InternJob Summary:We are seeking a highly motivated and detail-oriented Social Media Marketing Intern to join our team at Royal Credit Union. As a Social Media Marketing Intern, you will assist with multiple marketing initiatives, develop and implement marketing campaigns, and provide overall support to the...

  • Field Marketing Coordinator

    4 weeks ago

    Eau Claire, Wisconsin, United States TDS Telecom Full time

    Job Title: Field Marketing CoordinatorAt TDS Telecom, we are seeking a highly motivated and organized Field Marketing Coordinator to join our team. As a Field Marketing Coordinator, you will play a key role in supporting the Field Marketing team with community events, sponsorships, and marketing partnerships.Responsibilities:Coordinate and execute marketing...

  • Graphic Designer Marketing Assistant

    4 weeks ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    Graphic Design Marketing InternAt Royal Credit Union, we're looking for a talented Graphic Design Marketing Intern to join our team. As a Graphic Design Marketing Intern, you'll play a key role in assisting our Graphic Designer in creating engaging graphic designs and coordinating creative design initiatives to achieve our goals and build awareness of Royal...

  • Digital Marketing Sales Representative

    2 weeks ago

    Eau Claire, Wisconsin, United States Jobot Full time

    Unlock Your Sales PotentialWe are seeking a highly motivated and results-driven Sales Executive to join our dynamic team at Jobot. As a key member of our sales team, you will be responsible for developing and executing sales strategies to drive growth and revenue for our clients.About the Role:Manage your sales territory as a business owner, leveraging your...

  • Department Head

    1 month ago

    Eau Claire, Wisconsin, United States Kmart Australia Limited Full time

    {"title": "Department Manager", "description": "Lead a Dynamic TeamAs a Department Manager at Kmart Australia Limited, you will be responsible for leading and developing a large and diverse team, ensuring exceptional customer service, and driving sales growth.About the RoleManage a team of retail professionals to achieve sales targets and provide excellent...

  • Territory Sales Representative

    4 weeks ago

    Eau Claire, Wisconsin, United States J&D SALES INC OF EAU CLAIRE Full time

    Job SummaryMaintain strong relationships with existing and prospective customers to promote and sell J&D Manufacturing products. Collaborate with internal teams to provide exceptional customer service, drive sales growth, and identify new business opportunities.Key ResponsibilitiesProvide expert product knowledge and recommendations to customers, ensuring...

  • Recreation Part-Time Fall/Winter Positions

    3 weeks ago

    Eau Claire, Wisconsin, United States City of Eau Claire, WI Full time

    Join Our Team!We are seeking highly motivated and enthusiastic individuals to join our Recreation Department as part-time employees. As a member of our team, you will have the opportunity to work in a dynamic and fast-paced environment, providing exceptional customer service to our community.Available Positions:Cardio Drumming Instructor: Lead energetic and...

  • Digital Experience Specialist

    1 week ago

    Eau Claire, Wisconsin, United States Royal Credit Union Full time

    About the RoleThe Digital Experience team at Royal Credit Union is seeking a highly motivated and detail-oriented individual to support our efforts in data analytics, website optimization, and communication management.This is a unique opportunity to gain hands-on experience in digital marketing and technology, working closely with our team to drive business...

  • Email Creator

    2 weeks ago

    Eau Claire, Wisconsin, United States Menards Full time

    Job Title: Email CreatorAt Menards, we're seeking a talented Email Creator to join our E-Commerce team. As a key member of our marketing team, you'll be responsible for crafting engaging email campaigns that drive customer engagement and revenue growth.Key Responsibilities:Develop and execute email marketing strategies that align with our business...

  • Email Creator

    6 days ago

    Eau Claire, Wisconsin, United States Menards Full time

    At Menards, we are seeking a highly skilled Email Creator to join our E-Commerce team. As an Email Creator, you will be responsible for designing and executing email programs and notifications that drive customer engagement and increase profitability.Key Responsibilities:Develop and implement email campaigns that align with Menards' brand strategy and...

  • Sales Consultant

    4 weeks ago

    Eau Claire, Wisconsin, United States Welcome Wagon Full time

    Job Title: Outside Sales Marketing ConsultantWe are seeking a highly motivated and results-driven Outside Sales Marketing Consultant to join our team at Welcome Wagon. As a key member of our sales team, you will be responsible for identifying and pursuing new business opportunities in your assigned territory.Key Responsibilities:Develop and execute sales...

  • Regional Sales Manager, Trauma

    2 days ago

    Eau Claire, Wisconsin, United States Stryker Full time

    We are seeking a skilled Regional Sales Manager to lead our Trauma Sales team and drive revenue growth in the Orthopedic marketplace.Key Responsibilities:Lead and manage the Stryker Trauma Sales team to exceed territory market share objectives.Analyze market information, identify new prospects, and create sales plans and marketing strategies.Build ongoing...

  • Hotel Operations Manager

    1 week ago

    Eau Claire, Wisconsin, United States ECWI Hospitality Full time

    Hotel General Manager Job DescriptionWe are seeking an experienced and visionary Hotel General Manager to lead our team at the Oxbow Hotel. As a key member of our management team, you will be responsible for driving revenue growth, improving customer satisfaction, and maintaining a high level of service quality.Key Responsibilities:Develop and implement a...

  • Regional Sales Manager, Trauma

    1 month ago

    Eau Claire, Wisconsin, United States Stryker Employment Company, LLC Full time

    Lead the Way in Trauma SalesAs a Trauma Sales Manager at Stryker, you will be responsible for driving revenue and developing the top sales team in the Orthopedic marketplace. This is a fast-paced environment that requires a non-stop intensity and a passion for making a difference in people's lives.Key Responsibilities:Analyze market information to identify...

  • Insurance Sales Representative

    1 month ago

    Eau Claire, Wisconsin, United States Rural Mutual Insurance Full time

    Job OverviewRural Mutual Insurance is seeking a skilled Insurance Sales Agent to join our team. As a key member of our sales team, you will be responsible for developing and implementing effective marketing strategies to sell new insurance policies or adjust existing ones.Key Responsibilities:Design and implement targeted marketing campaigns to identify and...

Head of Marketing Strategy

2 months ago

Eau Claire, Wisconsin, United States Exerfly Full time

About Exerfly

Exerfly stands at the forefront of flywheel training technology, combining exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we deliver pioneering human performance solutions to elite clients, including top sports teams, universities, defense organizations, and rehabilitation sectors. Our state-of-the-art products, utilizing unique super-maximal eccentric technology, have been embraced by leading teams in the NBA, MLB, EPL, Olympic sports, NASA, and the NFL. Our journey began eight years ago in partnership with High-Performance Sport New Zealand, Crusaders, NZ Cricket, and NZ Snow Sports, evolving into a multinational entity with a strong presence across New Zealand, Europe, Australia, and the USA.

We are a diverse team of experts, including researchers, clinicians, sports scientists, designers, developers, and engineers, united by a mission to create equipment that delves into human movement, performance, injury prevention, and rehabilitation.

Position Overview

The Marketing Director is a pivotal leadership role tasked with steering the company's marketing initiatives and enhancing lead generation strategies to propel business growth. This role demands a proactive individual with a wealth of experience in digital marketing, demand generation, and data-driven decision-making to develop and expand marketing programs that align with organizational goals.

Key Responsibilities

1. Strategic Marketing Development


• Formulate and execute comprehensive marketing strategies that align with the company's objectives.


• Design and manage lead generation initiatives, encompassing digital marketing campaigns, SEO/SEM, content marketing, email outreach, and social media engagement.


• Collaborate with executive leadership to prioritize marketing efforts and allocate resources efficiently.

2. Lead Generation and Demand Creation


• Develop and oversee lead generation programs aimed at driving qualified leads into the sales funnel.


• Leverage diverse channels such as PPC, social media advertising, webinars, events, and partnerships to generate and nurture leads.


• Create and refine lead scoring and nurturing processes utilizing marketing automation tools.

3. Digital Marketing Leadership


• Spearhead the creation and execution of digital marketing campaigns to enhance brand visibility and engagement.


• Monitor and evaluate digital marketing performance, providing actionable insights and recommendations.


• Stay abreast of the latest trends and technologies in digital marketing to maintain the company's competitive edge.

4. Content Strategy Management


• Oversee the production of high-quality, engaging content that attracts and converts target audiences.


• Ensure content aligns with brand voice, messaging, and overall marketing strategy.


• Collaborate with internal teams and external partners to create and disseminate content across various platforms.

5. Performance Analytics and Reporting


• Track, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.


• Utilize data-driven insights to refine strategies and enhance campaign performance.


• Prepare regular reports and presentations for senior management, highlighting successes and areas for improvement.

6. Team Leadership and Development


• Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.


• Foster a collaborative and innovative team culture.


• Manage relationships with external vendors and agencies, ensuring quality deliverables and adherence to budgets.

7. Brand Stewardship


• Ensure consistency in brand messaging and positioning across all marketing channels.


• Develop and maintain brand guidelines to ensure a cohesive and professional image.


• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

Qualifications

1. Education and Experience


• Bachelor's degree in Marketing, Business Administration, or a related field.


• Proven success in lead generation and demand generation strategies.


• Preferred experience in the Sports Performance or Fitness industries.

2. Skills and Competencies


• Strong understanding of digital marketing channels and tools.


• Proficient in marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).


• Excellent communication and presentation skills.


• Analytical mindset with the ability to interpret data and make informed decisions.


• Strong project management and organizational skills.


• Creative thinker with a strategic approach to problem-solving.

3. Personal Attributes


• Results-oriented with a focus on achieving measurable outcomes.


• Adaptable and able to thrive in a fast-paced, dynamic environment.


• Collaborative team player with strong interpersonal skills.


• High level of integrity and professionalism.

Additional Responsibilities


• Budget Oversight


• Develop and manage the marketing budget, ensuring efficient resource allocation and maximization of ROI.


• Monitor expenditures and adjust plans as necessary to remain within budget.


• Cross-Departmental Collaboration


• Work closely with sales, product, and customer service teams to align marketing efforts with business objectives.


• Support the sales team with targeted campaigns, sales materials, and lead generation initiatives.

Performance Metrics


• Capable of leading a team to generate substantial inbound leads monthly.


• Comfortable leading a team to set a significant number of outbound appointments for sales staff monthly.


• Digital marketing performance metrics (e.g., website traffic, engagement rates, SEO rankings).


• ROI on marketing initiatives.


• Brand awareness and market positioning.


• Team performance and development.

Compensation includes base salary, bonuses, and comprehensive healthcare and investment benefits.