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Head of Marketing Strategy

2 months ago

Eau Claire, Wisconsin, United States Exerfly Full time

About Exerfly

Exerfly stands at the forefront of flywheel training technology, blending exceptional craftsmanship with cutting-edge innovation to transform fitness training. As a global leader, we provide pioneering human performance solutions to elite clients, including top sports teams, universities, defense sectors, and rehabilitation divisions. Our state-of-the-art products, utilizing unique super-maximal eccentric technology, have been embraced by prestigious organizations across the NBA, MLB, EPL, Olympic teams, NASA, and NFL. What began as a collaboration with High-Performance Sport New Zealand and other notable entities has evolved into a multinational company with a significant footprint in New Zealand, Europe, Australia, and the USA.

Our diverse team comprises researchers, clinicians, sports scientists, designers, developers, and engineers, all united by a mission to create equipment that delves into human movement, performance, injury prevention, and rehabilitation.

Position Overview

The Marketing Director is a pivotal leadership role tasked with steering the company's comprehensive marketing initiatives and enhancing lead generation strategies to drive business expansion. This role calls for a proactive individual with substantial expertise in digital marketing, demand generation, and data-driven decision-making to design and implement marketing programs that align with corporate objectives.

Key Responsibilities

1.Strategic Marketing Development


• Formulate and execute holistic marketing strategies that resonate with the company's business ambitions.


• Oversee the development and implementation of lead generation tactics, including digital marketing campaigns, SEO/SEM, content marketing, email outreach, and social media initiatives.


• Collaborate with executive leadership to prioritize marketing efforts and allocate resources efficiently.

2.Lead Generation Management


• Design and oversee lead generation programs aimed at funneling qualified leads into the sales pipeline.


• Leverage various channels such as PPC, social media advertising, webinars, events, and partnerships to cultivate and nurture leads.


• Develop and refine lead scoring and nurturing processes utilizing marketing automation tools.

3.Digital Marketing Leadership


• Spearhead the creation and execution of digital marketing campaigns to enhance brand visibility and engagement.


• Monitor and assess digital marketing performance, delivering actionable insights and recommendations.


• Stay abreast of emerging trends and technologies in digital marketing to maintain the company's competitive edge.

4.Content Strategy Oversight


• Supervise the production of high-quality, engaging content that attracts and converts target demographics.


• Ensure content is consistent with the brand voice, messaging, and overarching marketing strategy.


• Collaborate with internal teams and external partners to create and disseminate content across various platforms.

5.Performance Analytics


• Track, analyze, and report on key performance indicators (KPIs) to evaluate the success of marketing initiatives.


• Utilize data-driven insights to refine strategies and enhance campaign outcomes.


• Prepare regular reports and presentations for senior leadership, highlighting achievements and areas for growth.

6.Team Development and Leadership


• Build and lead a high-performing marketing team, offering mentorship, guidance, and professional development opportunities.


• Foster a collaborative and innovative team culture.


• Manage relationships with external vendors and agencies, ensuring quality deliverables and adherence to budgetary constraints.

7.Brand Strategy Management


• Ensure uniformity in brand messaging and positioning across all marketing platforms.


• Develop and uphold brand guidelines to maintain a cohesive and professional image.


• Conduct market research to remain informed about industry trends, competitor activities, and customer preferences.

Qualifications

1.Education and Experience


• Bachelor's degree in Marketing, Business Administration, or a related discipline.


• Proven success in implementing lead generation and demand generation strategies.


• Experience in the Sports Performance or Fitness sectors is preferred.

2.Skills and Competencies


• In-depth knowledge of digital marketing channels and tools.


• Proficient in marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).


• Exceptional communication and presentation abilities.


• Analytical mindset with the capacity to interpret data and make informed decisions.


• Strong project management and organizational skills.


• Creative problem-solver with a strategic approach.

3.Personal Attributes


• Results-driven with a focus on achieving measurable objectives.


• Adaptable and capable of thriving in a fast-paced, dynamic environment.


• Collaborative team player with excellent interpersonal skills.


• High level of integrity and professionalism.

Additional Responsibilities


•Budget Oversight


• Develop and manage the marketing budget, ensuring effective resource allocation and maximization of ROI.


• Monitor expenditures and adjust plans as necessary to remain within budget.


•Cross-Departmental Collaboration


• Work closely with sales, product, and customer service teams to align marketing strategies with business goals.


• Support the sales team with targeted campaigns, sales materials, and lead generation initiatives.

Performance Metrics


• Lead a team to generate over 1,000 inbound leads monthly.


• Lead a team to secure 80 outbound onsite appointments for sales staff monthly.


• Monitor digital marketing performance (e.g., website traffic, engagement rates, SEO rankings).


• Evaluate ROI on marketing campaigns.


• Assess brand awareness and market positioning.


• Evaluate team performance and development.

Compensation includes base salary, bonus, and comprehensive healthcare and investment benefits.