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Account Executive

2 months ago

Eau Claire, Wisconsin, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.

We strive for excellence by investing in the latest technology and innovative strategies to stay ahead in our markets.

Our focus is on developing the best and brightest employees in the business through training and development programs.

About WEAU 13 News

WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Television, the fastest-growing broadcast and digital media group in the nation.

We are a market leader in news, digital, and social media, covering 26 counties in Western Wisconsin and Southern Minnesota.

Eau Claire is a vibrant, growing, and diverse community that serves as a regional hub for healthcare, retail, entertainment, and transportation.

As one of the safest metro areas in the nation, Eau Claire offers a great place to raise a family with a perfect combination of urban excitement and natural beauty.

Job Summary/Description

WEAU 13 News seeks a sales professional for our Account Executive position on our growing team.

The primary responsibility of the Account Executive is to develop and sell creative marketing solutions using state-of-the-art targeted digital advertising solutions and the number one television station in the market.

The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals.

We offer a paid training salary, excellent benefits, and PTO package, and a commission structure that allows the right person to grow without limits.

Duties and Responsibilities
  • Research and contact new businesses daily to maintain a robust prospect list pipeline.
  • Conduct comprehensive analysis of client needs to determine the best strategies for a long-term advertising plan.
  • Prepare and present multi-platform advertising solutions using PowerPoint to showcase the best digital and broadcast products to drive business success.
  • Collaborate with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements.
  • Manage the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships.
  • Accurately and timely use of sales support software for order entry, activity tracking, and proposal development.
Qualifications and Requirements
  • 1-3 years of sales or business development experience, media or marketing experience preferred but we will train the right person if the fit is right.
  • Excellent writing and communication skills.
  • Ability to work independently and manage your time effectively.
  • Ability to use creativity to solve problems.
  • Ability to develop campaigns and motivate others.
  • A real desire to understand your clients and their businesses.
A Thirst for Ongoing Learning
  • Experience selling digital products/strategies including targeted digital display/video, social media, SEM, SEO.
  • Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products.
  • Must meet the Gray Television driving requirements and have a valid driver's license.

Gray Television provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.