Digital Sales Operations Manager

3 weeks ago

New York, New York, United States NYC Tourism + Conventions Full time
Job Description

We are seeking a highly skilled Digital Sales Operations Manager to join our team at NYC Tourism + Conventions. As a key member of our digital sales team, you will be responsible for overseeing account management of digital ad campaigns, including setup and trafficking, QA and troubleshooting, monitoring performance, delivery, reporting, optimization, and billing.

Responsibilities:

  • Day-to-day account management of digital ad campaigns, including setup and trafficking, QA and troubleshooting, monitoring performance, delivery, reporting, optimization, and billing.
  • Provide oversight of inventory and forecasting to ensure successful operations & top line growth.
  • Assist in the production of actionable analytical reports and models.
  • Provide regular performance insights to clients and internal teams recommending new opportunities to drive revenue growth, upsell and increase client renewals.
  • Partner closely with revenue leaders to develop a streamlined operational setup for onboarding and maximizing programmatic revenue, emphasizing premium deal flow and open exchange yield.
  • Participate in management of SSPs, agency trading desks and tech partners. Serve as strategist on programmatic transaction types, including PMP set-up & maintenance, and programmatic direct.
  • Integrate data from multiple data sources to develop business insights and dashboards that will be applied to best business practices around digital inventory optimization.
  • Collaborate with Ad Sales, Product and Content teams to inform, validate, and apply insights toward better monetization and process efficiency.

Requirements:

  • Excellent analytical and communication skills.
  • Self-starter with the ability to balance a number of priorities, working cross-functionally to meet internal and external needs with strong problem-solving drive.
  • Advanced media knowledge: technical understanding of the digital media ecosystem, ad trafficking, forecasting, targeting, media planning and buying techniques, and evaluation of media performance.
  • Partner with Sales and revenue leadership to identify and achieve annual revenue targets while developing client service strategies across multiple verticals and buying methodologies.
  • Develop standardized processes and best practices for client onboarding and campaign execution.
  • Ability to drive client success and program performance excellence through use of metrics and continuous execution and quality improvement efforts.
  • 5+ years of digital ad operations experience.
  • Knowledge of direct sales operations, programmatic and experience with SSP/DSP/DMP platforms.
  • Passion for New York City.

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