VP, Go-To-Market Strategy Lead

4 weeks ago

Remote, Oregon, United States Verint Full time

At Verint, we believe customer engagement is the cornerstone of every successful global brand. Our mission is to empower organizations to elevate Customer Experience (CX) and boost workforce productivity by delivering CX Automation through our Open CCaaS Platform. We seek innovators with the passion, creativity, and drive to address constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team fosters a collaborative environment that openly celebrates all cultures and provides personal and professional growth opportunities.

Overview of Job Function

As the Senior Director, Platform Strategy and Execution, you will be responsible for driving our Platform Strategy, leading to overall business growth. This role reports into the Verint Product Organization, and you will work closely with a small team of GTM experts to develop a market-leading offering strategy and operationalize it across all company functions.

To succeed in this role, you'll need a deep understanding of strategy, process, and execution to successfully deliver offerings into both our direct sales and partner channels, as well as having a deep understanding of the contact center market landscape, competitive analysis, and pricing strategy. A strong understanding of SaaS business models, Data, AI, and enterprise IT ecosystems is required.

You will also need strong communication skills so that you can effectively serve as a spokesperson for Verint's solutions to our customers, prospects, and partners at the senior executive level, as well as to industry analysts and influencers.

Principal Duties and Essential Responsibilities:

  • Business Results - own delivery of comprehensive offers including: messaging, pricing, channel strategy, collateral, etc. that will lead to market growth.
  • Work with our go-to-market, product management, and sales teams to evolve and develop our Platform strategy, vision, and positioning, with a focus on Openness, Data, and AI.
  • Innovation - define market requirements for platform solutions using customer needs, market dynamics, industry trends, and the competitive landscape as inputs.
  • Messaging - develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
  • Content - partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
  • Sales enablement – work with the sales enablement team to deliver compelling training for our global sales teams and partners in support of new offering launches.
  • Communicate the Verint Platform value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
  • Thought Leadership - influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.
  • Work with a variety of matrixed organizations, including engineering and go-to-market to ensure successful prioritization and execution of product roadmap and development.
  • Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for our solutions.
  • Lead, mentor, and coach a go-to-market team, including staffing, performance management, and talent development, etc.

Minimum Requirements:

  • Bachelor's degree in marketing, technology, business, or equivalent experience
  • Minimum of 15+ years of overall experience in go-to-market strategy and execution with a minimum of 10+ years' progressive leadership experience
  • Experience with CCaaS, UCaaS, and chat/social channels solutions
  • Experience with recording, analytics, and workforce engagement solutions
  • Extensive experience with SaaS software
  • Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth
  • Consultative sales experience especially in client adoption of cloud solutions
  • Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful
  • Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution, and resolve conflicts and challenges
  • Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities
  • Effective problem solver with strong business acumen, creativity, and high analytical skills
  • Adept at quickly understanding new technologies and identifying business value
  • Proven ability to work effectively across a diverse and matrixed organization
  • Excellent leadership, communication, and collaboration skills at an executive level
  • The successful candidate must be located in the US and be familiar with the US market
  • Ability to travel up to 30%
  • Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations
  • The ability to obtain the necessary credit line required to travel

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