Marketing Operations Team Lead

4 days ago

Remote, Oregon, United States Tapcheck Inc. Full time

Marketing Operations Team Lead

The Marketing Operations Team Lead will be responsible for overseeing and optimizing all marketing operations processes to drive revenue growth and efficiency. This includes managing and optimizing marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement.

The ideal candidate will have a strong analytical mindset, excellent leadership skills, and a solid understanding of revenue and marketing operations best practices. They will also have experience with Salesforce and customizing it to align with Sales, Marketing, and Customer Success processes, as well as experience with HubSpot Marketing Hub and integrating it with various systems.

This role will sit on a centralized Revenue Operations team focusing on revenue marketing operations and report into the Director of Revenue Operations. The Marketing Operations Team Lead will work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration.

Key Responsibilities:

  • Drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement
  • Own all administration, enablement, and optimization of new and existing marketing platforms and tools
  • Prioritize internal system requests/issues and actioning promptly, based on business need
  • Oversee and optimize all marketing operations processes, including lead contact and account management, lead and account scoring, campaign management, marketing automation, and attribution
  • Develop and implement strategies to track early pipeline and revenue growth to provide insight to help the marketing team continuously improve campaign and program performance
  • Work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration
  • Analyze marketing and revenue data to identify trends, opportunities, and areas for improvement
  • Implement and maintain marketing operations systems and tools
  • Collaborate with cross-functional teams to develop and implement scalable marketing processes and policies
  • Help to ensure that Tapcheck's marketing tech stack and associated processes leverage the latest technologies and are best-in-class

Requirements:

  • 4+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment
  • Experience with Salesforce and customizing Salesforce to align with Sales, Marketing, and Customer Success processes
  • Experience with HubSpot Marketing Hub and integrating it with various systems
  • Experience with managing Outreach or similar Sales Engagement software
  • Excellent organizational skills and experience managing an ever-evolving project roadmap
  • Ability to analyze and interpret marketing and revenue data to drive strategic decisions

About Tapcheck Inc.

Tapcheck Inc. is a digital platform offering an easy and convenient way to access on-demand earnings early. Our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

We are passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they've earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

Our Culture:

Continuous improvement is at the heart of our culture. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.

We foster an environment that encourages personal and professional development. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance

Compensation:

$120,000 + Bonus + Equity

The actual base salary varies on job level and will depend on numerous factors such as: location, experience, training, knowledge and skills.

Equal Employment Opportunity Policy

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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