Product Marketing Manager

4 weeks ago

Remote, Oregon, United States Enverus Full time
Product Marketing Manager Job Description

Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make informed decisions. We are seeking a Product Marketing Manager to join our Marketing team and drive growth in the energy sector.

Key Responsibilities
  • Develop effective go-to-market and content strategies resulting in pipeline and ARR growth for your segment(s).
  • Create thought-provoking content, understand the importance of building an effective buyer's journey, and distill technical concepts into compelling value messages for customers.
  • Own the go-to-market messaging, content creation, and positioning strategy for new product launches and feature updates.
  • Lead product launches for your segment(s) and incorporate the voice of the customer into messaging and strategies.
  • Act as the subject matter expert on current industry challenges, solution messaging, personas, and collateral, ensuring consistent messaging across marketing channels.
  • Create and update sales enablement materials and content, including solution overviews, product videos, sales decks, white papers, e-books, blogs, customer case studies, competitive research, sales playbooks, and solution spec sheets.
  • Partner with the growth marketing team to create a content roadmap that aligns with quarterly and yearly revenue goals and supports every stage of the buyer's journey.
  • Partner with the Product team to craft effective messaging that integrates our broad product portfolio into a cohesive and compelling solution.
  • Partner with our Sales Go-To-Market team to ensure the Sales team is enabled to communicate business value and value propositions in the most effective way possible.
  • Take a metrics-driven approach to inform messaging and content success, and address opportunities for improvement.
Requirements
  • 2 – 4 years' experience in product marketing or equivalent practical experience.
  • Track record of leading cross-functional go-to-market teams.
  • Prior experience marketing procure-to-pay, ERP, or accounting software or familiarity with oil and gas supply chain a plus.
  • Excellent storytelling, messaging, and writing skills across a variety of channels.
  • Understands product marketing frameworks and best practices.
  • Create thought-provoking content, understands the importance of building an effective buyer's journey, and can quickly grasp technical concepts and distill them into compelling value messages for customers.
  • Ability to effectively communicate and build relationships with sales, product, and marketing.
  • Proven understanding of the demand engine and how to activate content throughout various channels to achieve GTM goals.
  • Leverage marketing metrics to inform content strategy.
  • Strong organizational skills to manage multiple projects and deliver results within deadlines.

Enverus is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran, or any other characteristic protected by law.

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