Head of Content Marketing and Product Marketing Strategist
3 weeks ago
Job Summary:
Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering a comprehensive platform for the modern workforce.
The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.
We offer a range of benefits, including medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances.
Key Responsibilities:
- Collaborate across the organization to develop and launch go-to-market strategies supporting our overall solution.
- Develop and refine content that enables Sales & Marketing to communicate value, convey differentiation, and maps to buying process & personas rooted in field feedback & voice of client.
- Take a leading role in building competitive intelligence: Translate platform messaging and sales insights into competitive positioning that enables Paylocity field teams to differentiate from competitors and increase win rate.
- Become a subject matter expert in our technology, market trends, and target personas.
- Build on our momentum and track record supporting enterprise clients with tailored messaging & content aligned to the needs, buying process, and personas of large organizations.
- Collaborate across Product & Operations teams to bring new capabilities to market that support overall value prop to clients including our embedded AI offerings and implementation & service improvements.
- Serve as subject matter expert within Marketing and to other internal partners.
- Monitor performance of programs and content including measuring, reporting, and presenting key performance metrics at the executive level.
Requirements:
- 5+ years of B2B product marketing in SaaS
- BA/BS in Marketing, Business, Technology, or a related field
- Experience leading cross-functional GTM strategy planning and execution including track record building marketing and sales programs
- Demonstrated success in collaborating with and influencing cross-functional teams, including Sales, Marketing, Product, Sales Operations, and Enablement
- Strategic mindset with the ability to derive insights from data for decision-making and advocate for solutions based on a combination of data and experience
- Ability to become expert in new products, evaluate them in the competitive environment, and define messaging aligned to customer value and use cases—experience with competitive intelligence preferred
- Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
- Highly reliable and accountable to achieve deadlines, working with multiple team members across different departments, while managing multiple projects
- Expert in Microsoft Suite, familiarity with marketing automation tools, sales enablement platforms, sales analytics, and CRM
- Strong understanding of marketing analytics and KPIs, and track record of successfully setting and meeting targets
What We Offer:
Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.
We actively cultivate diversity through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.
This role can be performed from any office in the US. The pay range for this position is $103,000 - $139,000/yr; This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here.
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