Product Marketing Manager
3 weeks ago
Sandata Technologies is a leading provider of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the United States.
The company's solution has been implemented by thousands of provider agencies, state payers, and MCO payers to ensure compliance with regulatory requirements and ongoing complexities.
Sandata is committed to creating a real and measurable Diversity, Equity, and Inclusion initiative, focusing on building equity in people, systems, and processes.
We seek a collaborative and creative Product Marketing Manager to help tell our compelling product stories to various target audiences and drive success.
Key Responsibilities:
- Develop and execute go-to-market strategies and marketing plans for new and existing products, including positioning, messaging, and launch tactics.
- Work closely with product, sales, engineering, and other teams to align marketing strategies with product capabilities and business objectives.
- Create compelling marketing materials and sales enablement tools, including collateral, presentations, case studies, and whitepapers.
- Leverage digital channels to enhance product visibility and lead generation.
- Monitor and analyze market and campaign performance to refine strategies and report on key metrics.
Requirements:
- Bachelor's degree in business, marketing, or communications.
- Minimum of three years of experience in product marketing, preferably in the homecare or healthcare industries.
- Proficiency in marketing tools and software, including CRM systems, email marketing platforms, and Microsoft Office Suite.
- Strong project management skills with the ability to manage multiple tasks and priorities.
- Creative thinker with the ability to contribute innovative ideas to marketing campaigns.
- Experience in inter-departmental collaboration and communication in a virtual environment.
Benefits:
- Medical, dental, and vision coverage.
- Flexible Spending Account for health and dependent care.
- Health Savings Account.
- Employee Assistance Program.
- Tuition reimbursement and paid certification programs.
- In-house product training programs.
- Catalog of training courses for skills development.
- Employee Resource Groups (BIPOC, LGBTQ, Women, Military Veterans).
- Paid vacation, sick days, and holidays.
- Casual work environment.
- Remote work.
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