Marketing Manager
4 days ago
We are seeking a seasoned Marketing Manager to lead our DEXIS Diagnostics Europe Marketing team. The ideal candidate will be responsible for localizing the global marketing strategy, driving brand awareness, demand, and lead generation in both offline and online channels.
The Marketing Manager will work closely with Marketing Manager peers to identify synergies, share best practices, and execute Europe-level initiatives. Additionally, they will collaborate with the DEXIS Diagnostics Global Marketing and Product Management teams on global initiatives and strategy definition.
Key responsibilities include:
- Localizing the global marketing strategy and developing a local marketing plan and budget with clear objectives and quantifiable KPIs
- Executing the marketing plan, managing the local marketing budget, and monitoring and reporting quantitative marketing performance
- Driving DEXIS Diagnostics brand awareness and aiming for improved aided and unaided brand awareness
- Engaging with key distribution partners to support their planning, budgeting, and execution of DEXIS Diagnostics offline and online demand and sell-out lead generation
- Establishing and managing relationships with selected distribution partners, dental associations, and local Key Experts / Opinion Leaders (KOL)
- Leading cross-functional projects such as social selling initiatives and training programs
The ideal candidate will have a BA/BS degree in Marketing or a relevant field, ~3+ years of marketing experience, including medical capital equipment in an indirect, distributor-led model (dental preferred), and a track record of driving revenue through marketing execution in an indirect channel business.
Additionally, the candidate should have experience in online, social, and traditional media, including web analytics, and be proficient in MS Office, CRM, and marketing automation. Native or fluent English and French are required, with Dutch being advantageous.
Envista is a global family of over 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. We help our customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services.
Our comprehensive portfolio covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.
We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide.
Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry.
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