Senior Product Marketing Manager, Digital Marketing Strategy

3 weeks ago


Remote, Oregon, United States Bio-Techne Full time
Senior Product Marketing Manager, Digital Marketing Strategy

At Bio-Techne, we're seeking a highly skilled Senior Product Marketing Manager, Digital Marketing Strategy to join our Reagent Solutions Division. As a key member of our team, you'll be responsible for driving the development of our digital marketing strategy and executing plans to raise awareness, demand, and conversion.

Main Responsibilities:

  • Develop and execute a cross-business, multi-channel digital marketing strategy to drive growth and awareness
  • Collaborate with stakeholders to design optimal digital channel mix and strategies
  • Analyze digital marketing performance and optimize spend to ensure maximum return on investment
  • Represent and translate RSD's growth strategy into division-wide digital marketing strategies
  • Partner with Product Marketing to design optimal digital customer journeys and channel mix

Requirements:

  • 5-8 years of digital marketing experience
  • Bachelor's degree in marketing and/or scientific field of study
  • Life science industry experience required, scientific education a bonus
  • Strong knowledge and experience working across all digital channels
  • Experience with web and marketing data analytics and analysis

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for career growth and development
  • International and diverse working environment
  • Employee resource groups and diversity initiatives

About Bio-Techne:

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services that drive us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.



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