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Senior Director of Digital Communications and Marketing

2 months ago

Stanford, California, United States Stanford University Full time
Job Summary

Stanford University is seeking a highly skilled Senior Director of Digital Communications and Marketing to drive the university's digital marketing and communication strategies. The successful candidate will be responsible for developing and executing a comprehensive digital marketing plan, managing a high-performing team, and collaborating with key stakeholders to achieve organizational goals.

Key Responsibilities
  • Develop and execute a long-range digital marketing and communications strategy, aligning with organizational goals and brand guidelines.
  • Manage and mentor a talented digital marketing team, including recruiting, developing, and retaining staff.
  • Oversee the development and dissemination of social content aimed at engaging key audiences in consultation and collaboration with the Content and Design team.
  • Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT), by conducting analyses and working in close collaboration with internal stakeholders.
  • Audit data analytics efforts and introduce best reporting practices.
  • Leverage market research and recommend strategic ways to use data to measure performance, identify trends, and unlock new opportunities for engagement and growth.
  • Utilize emerging technologies and trends in digital communication, ensuring our strategies remain cutting-edge and impactful.
  • Set budget, goals, and objectives in alignment with organization and team goals.
  • Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies.
Requirements
  • Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
  • Extensive experience in social media strategy, social-specific content, and engagement is strongly preferred.
  • Digital best practices and a working knowledge of technical website development, usability, and accessibility.
  • A proven track record in developing complex organization websites is strongly preferred.
  • Proficiency in analyzing digital metrics and using insights to drive engagement and traffic.
  • Proven ability to achieve an organization's vision, values, and programs through marketing initiatives.
  • Demonstrated experience leveraging integrated marketing strategies to achieve goals.
  • Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.
  • Exceptional strategic thinking and leadership skills.
  • Proven people manager, with the ability to motivate, grow, and train staff across functions.
  • Prior experience in planning and managing department budget.
  • Exceptional written and oral communication skills.
  • Demonstrated experience presenting to senior leadership.
  • Occasional work on evenings and weekends.
  • Ability to work a hybrid schedule.