Senior Director of Digital Communications and Marketing

3 days ago


Stanford, California, United States Stanford University Full time
Job Summary

Stanford University is seeking a highly skilled Senior Director of Digital Communications and Marketing to lead the development and execution of a comprehensive digital marketing and communications strategy. The successful candidate will be responsible for driving engagement and building visibility for the school's academic programs, faculty research, and strategic initiatives through the GSB website and social media channels.

Key Responsibilities
  • Develop and execute a long-range digital marketing and communications strategy, aligned with organizational goals and brand guidelines.
  • Manage and mentor a talented GSB digital marketing team, including recruiting, developing, and retaining staff.
  • Oversee the development and dissemination of social content aimed at engaging key audiences in consultation and collaboration with the Content and Design team.
  • Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT), by conducting analyses and working in close collaboration with internal stakeholders.
  • Audit data analytics efforts and introduce best reporting practices.
  • Leverage market research and recommend strategic ways to use data to measure performance, identify trends, and unlock new opportunities for engagement and growth.
  • Utilize emerging technologies and trends in digital communication, ensuring our strategies remain cutting-edge and impactful.
  • Set budget, goals, and objectives in alignment with organization and team goals.
  • Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies.
Requirements
  • Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
  • Extensive experience in social media strategy, social-specific content, and engagement is strongly preferred.
  • Digital best practices and a working knowledge of technical website development, usability, and accessibility.
  • A proven track record in developing complex organization websites is strongly preferred.
  • Proficiency in analyzing digital metrics and using insights to drive engagement and traffic.
  • Proven ability to achieve an organization's vision, values, and programs through marketing initiatives.
  • Demonstrated experience leveraging integrated marketing strategies to achieve goals.
  • Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.
  • Exceptional strategic thinking and leadership skills.
  • Proven people manager, with the ability to motivate, grow, and train staff across functions.
  • Prior experience in planning and managing department budget.
  • Exceptional written and oral communication skills.
  • Demonstrated experience presenting to senior leadership.
What We Offer

Stanford University provides a comprehensive rewards package, including competitive salaries, excellent health care and retirement plans, and a generous vacation policy. We also offer opportunities for career development, tuition reimbursement, and access to world-class exercise facilities and wellness programs.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.



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