Marketing and Engagement Director

4 weeks ago

Stanford, California, United States Stanford University Full time
Marketing and Engagement Director

Stanford University's Precourt Institute for Energy is seeking a highly skilled Marketing and Engagement Director to lead the development and execution of strategic marketing plans and engagement strategies to advance the institute's mission and objectives.

Key Responsibilities:
  • Develop and manage cohesive marketing plans and engagement strategies to meet the institute's mission and objectives.
  • Collaborate with leadership on evolving community outreach and brand strategy across the institute's research and education units.
  • Advance strategies to build an alumni outreach program and community working with leadership and organizations across the university.
  • Cultivate engagement opportunities and partnerships with the broader Stanford community and externally.
  • Build partnerships among other institutes, departments, and schools.
  • Evaluate effectiveness for marketing campaigns, outreach practices, and engagement strategies.
  • Structure and oversee consistent event management processes and activities across the institute and its research initiatives and education programs.
  • Partner with the institute's communication director to lead and support production of integrated marketing materials such as annual reports and marketing collateral across the institute.
  • Improve outreach approaches via media and other services.
  • Expand social media presence including collaboration for podcast productions.
  • Gauge trends to improve marketing tactics.
  • Partner with the Doerr School of Sustainability on aligning strategies and building communities.
  • Lead outreach collaboration processes and management practice.
Requirements:
  • Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
  • Demonstrated ability to work effectively with senior leaders.
  • Extensive knowledge of strategic analysis, customer segmentation strategies, and business and marketing planning.
  • Demonstrated experience in integrated marketing strategy and execution across channels including digital, and print.
  • Demonstrated application of market research and data analysis.
  • Excellent project manager with the ability to manage multiple projects simultaneously.
  • Excellent written and oral communication and presentation skills.
  • Demonstrated experience presenting to senior management.
Preferred Attributes:
  • Familiarity with the fields of energy and the environment.
  • High level of diplomacy and relationship management.
  • Familiarity with Stanford University policies, procedures, and systems.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

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