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Foodservice Regional Sales Manager
2 months ago
Summary:
The Regional Sales Manager - Foodservice is a key member of the Foodservice team at FFP, responsible for leading the execution of sales initiatives within an assigned regional geography. The ideal candidate will develop and implement an annual region plan to acquire new customers in targeted segments, grow the existing customer base, and develop the distributor network to maximize market reach for FFP's foodservice products.
Essential Duties & Responsibilities:
- Develop and implement an annual business plan aimed at increasing market penetration and growth objectives.
- Deliver effective sales presentations and product demonstrations to secure new business and achieve annual volume, profit objectives, and KPI's for the assigned region.
- Cultivate strong relationships with key customers and distributors across all functional areas, collaborating on joint annual go-to-market plans, and conducting regular business reviews.
- Negotiate performance-based customer agreements to foster long-term partnership growth.
- Execute national and account-specific programs within the region.
- Implement pricing actions with all customers and distributors.
- Manage travel and entertainment expenses within assigned budget.
- Provide timely, accurate sales forecasts and reporting through corporate systems.
- Stay informed of competitive activities and keep senior management informed of new product launches or other initiatives that could impact sales.
- Travel throughout assigned region to conduct new business sales calls, customer retention visits, and distributor engagements.
- Lead objective-driven customer and internal meetings with clear agendas and comprehensive post-meeting recaps with full ownership of meeting outcomes.
- Complete timely and complete customer follow-ups, assigned projects, and deliverables.
- Maintain expert knowledge of all company products and effectively train customers/distributors using product samples and/or equipment.
- Effectively lead, train, influence, and drive results with an indirect broker network.
Requirements:
Education, Skills & Experience:
- Bachelor's degree or equivalent experience.
- 5+ years of proven success in foodservice sales and distribution; dispensed beverage sales is a plus.
- Experience working with Food Management Companies and GPO's.
- Established network of relationships with foodservice distributors, multi-unit, and large leverage operators in the restaurant and convenience store segments.
- Demonstrated proficiency in complex sales negotiations.
- Strong interpersonal, verbal, and written communication skills.
- Mastery of organization, presentation, and planning skills.
- Proven track record of consistently achieving annual sales objectives.
- Demonstrated experience thriving in a fast-growing business environment where skills/abilities were stretched.
- Entrepreneurial mindset with adept problem-solving skills and the ability to leverage available resources independently, using available resources with minimal direction.
- Proven ability to achieve results through influence without direct management responsibility.
- Proficient in use of Microsoft Office Suite software, including Outlook, Word, Excel, and PowerPoint, as well as CRM (preferably Salesforce).
- Ability to travel 30-40% of the time, including overnight stays.
- Successful completion of background check and proof of a valid state-issued driver's license and vehicle insurance.
Benefits:
- Medical, dental, vision, and prescription drug insurance effective on the first of the month following start date.
- Health and wellness incentives.
- 10 days of vacation.
- 9 paid company holidays.
- 5 personal days.
- 401(k).
- Health savings account (H.S.A.).
- Long-term and short-term disability.
- Life insurance.
- Accidental death and dismemberment (AD&D).
- Employee assistance program (EAP).