Chief Marketing Officer

4 days ago

Chicago, Illinois, United States Digital Factory Full time
About the Role

We are seeking a highly experienced and strategic Chief Marketing Officer to lead our marketing efforts at Digital Factory. As a key member of our executive team, you will be responsible for developing and executing our global marketing strategy, aligning marketing initiatives with business goals, and leading a high-performing marketing team.

Key Responsibilities
  • Strategic Leadership
    • Develop and implement a comprehensive marketing strategy that drives revenue growth and brand awareness.
    • Align marketing strategies with business objectives and key performance indicators (KPIs).
    • Lead and mentor a team of marketing professionals to achieve exceptional results.
  • Market Research and Analysis
    • Conduct market research to identify trends, opportunities, and competitive landscapes.
    • Analyze consumer behavior and adjust marketing campaigns accordingly.
    • Monitor industry trends and competitors to inform strategic decisions.
  • Brand Management
    • Build and maintain a strong brand identity that resonates with our target audience.
    • Develop brand positioning and messaging that drives engagement and conversion.
    • Oversee the creation of marketing materials, content, and campaigns.
  • Digital Marketing and Innovation
    • Drive digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and content marketing.
    • Implement data-driven marketing strategies that drive ROI and customer acquisition.
    • Explore and integrate new digital marketing technologies to stay ahead of the competition.
  • Product Marketing
    • Collaborate with product management to develop product positioning and messaging.
    • Launch and promote new products and features.
    • Manage product lifecycle marketing efforts to drive sales and customer adoption.
  • Communication and Public Relations
    • Develop and execute public relations strategies to enhance our company's public image.
    • Manage relationships with media and industry influencers.
    • Oversee internal and external communications to ensure consistency and accuracy.
  • Budget Management
    • Develop and manage the marketing budget to ensure effective resource allocation.
    • Monitor and report on the performance of marketing campaigns to inform future decisions.
  • Performance Metrics
    • Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
    • Provide regular reports on marketing performance to the executive team.
    • Use analytics to refine marketing strategies and improve ROI.
Requirements
  • 10+ years of marketing experience, with at least 5 years in a leadership role.
  • Proven track record of driving revenue growth through effective marketing strategies.
  • Strong strategic thinking and leadership skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in digital marketing, SEO, SEM, and data analytics.
About Digital Factory

Digital Factory is an equal opportunity employer committed to recruiting, hiring, and promoting qualified people of all backgrounds. We value diversity and inclusion in the workplace and are an affirmative action employer.

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