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Chief Marketing Officer

2 months ago

Chicago, Illinois, United States Wbez 848 Full time
Job Summary

We are seeking a seasoned Chief Marketing Officer to lead our marketing efforts and drive growth for Wbez 848. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing plans to increase our audience and revenue.

Key Responsibilities
  1. Circulation and Membership Growth
  • Develop and implement strategies to increase and retain our circulation and membership base.
  • Manage and optimize single-copy sales for our publications.
Subscriber Acquisition and Retention
  • Implement sophisticated subscription marketing and recurring revenue business models.
  • Utilize direct mail, email marketing, paid media, and paid social channels for subscriber acquisition.
  • Develop pricing and packaging strategies to enhance subscriber value and drive revenue growth.
Marketing Leadership
  • Oversee our marketing team, providing direction, mentorship, and support to achieve strategic goals.
  • Guide brand building, brand identity, and strategic positioning initiatives to strengthen our brand portfolio.
  • Collaborate with cross-functional teams to ensure cohesive and effective marketing campaigns.
Communication Management
  • Lead our internal and external communications efforts to ensure clear, consistent, and compelling messaging across all platforms.
  • Foster strong relationships with media, stakeholders, and the community to enhance our visibility and reputation.
Leadership
  • Team-building: recruiting, training, managing, and nurturing marketing and comms staff through goal setting, mentorship, evaluation, and recognition.
  • Advisor: acting as a trusted advisor to our CEO and contributing as a member of the leadership team on the development and implementation of strategic marketing and brand-building campaigns and membership growth.
Requirements
  • Proven experience in a senior marketing role, preferably within the media or publishing industry.
  • In-depth understanding of subscription marketing, recurring revenue business models, and subscriber acquisition methods.
  • Demonstrated success in direct mail, email marketing, paid media, and paid social campaigns.
  • Strong expertise in pricing and packaging strategies.
  • Exceptional leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Strategic thinker with a passion for brand building and market positioning.