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Chief Content Marketing Officer

2 months ago

Chicago, Illinois, United States Highwire Public Relations, Inc. Full time

About Highwire: Highwire Public Relations, Inc. is a contemporary strategic communications and digital marketing firm tailored for innovative companies. We collaborate with rapidly growing tech firms and established brands seeking to transform their identities.

At Highwire, we are convinced that effective storytelling drives change. The most powerful narratives encompass diverse voices and viewpoints. As a values-oriented agency, we cultivate an inclusive atmosphere where everyone—irrespective of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion, and abilities—can feel secure, appreciated, and valued.

We are dedicated to providing each Highwire team member with distinct support to achieve success. Our commitment to diversity, inclusion, and belonging is a fundamental aspect of our business and culture. We aim to transform our industry and create a brighter future for all.

Our people-centric culture is guided by four core principles:

  1. Inclusion Always
  2. Growth Mindset
  3. Team Empowerment
  4. Fierce Distinction

We seek individuals with innovative ideas, strong convictions, and the enthusiasm to realize them. If you excel in an environment that prioritizes personal accountability, high standards, and limitless motivation, this role is an excellent fit for you. Contribute to our award-winning culture and be part of a dynamic and expanding business where you can make a significant impact.

Role Overview: The Senior Vice President of Content Marketing / Editor in Chief is a vital member of Highwire's leadership team, spearheading our content marketing initiatives, promoting collaboration across departments, and enhancing the client value of content through earned media contributions, paid placements, and SEO-focused content marketing.

As the departmental leader and Editor in Chief, this position will set a new standard for branded content, expanding reach, relevance, and engaging both new and existing audiences with high-quality outputs that fulfill client requirements, comply with brand and publication standards, and, importantly, demonstrate measurable value and ROI.

This position presents an exciting chance to influence the future of our content marketing strategies, drive integration, and significantly impact our business growth. The ideal candidate will be a strategic visionary, a strong leader, and a proficient collaborator capable of navigating complex organizational and interpersonal dynamics while delivering outstanding results for our clients.

Key Responsibilities:

  • Leadership in Content Marketing:
  • Drive new business and organic growth, owning a new business pipeline developed in collaboration with practice leads and in response to standalone content marketing growth opportunities.
  • Oversee a team dedicated to creating and implementing innovative content marketing and editorial strategies that foster growth, engagement, and thought leadership for our clients and their executives.
  • Stay informed about industry trends and best practices to keep our content marketing initiatives at the forefront, including the implications of AI on content generation, distribution, and consumption.
  • Assess and enhance existing programs through strategic direction, strategy, and content development. Position yourself as a senior advisor to our most significant clients, assisting them in navigating new challenges and applying content marketing or editorial solutions.
  • Ensure the highest quality of content, safeguarding that all deliverables meet the utmost standards in both writing and strategy.
  • Team Management and Development:
  • Lead and manage the Editorial and Content Marketing teams (including Writers and Editors).
  • Conduct regular one-on-one meetings and performance evaluations for direct reports, utilizing individual OKRs and quarterly targets.
  • Establish departmental OKRs in collaboration with the team and agency leadership.
  • Mentor, coach, and provide feedback for the career development of team members.
  • Encourage a positive, collaborative culture that enhances job satisfaction for all teams.
  • Work with our Delivery and Operations teams to ensure effective work distribution, optimized staffing, and timely delivery.
  • Manage freelance and contractor budgets, ensuring additional capacity is deployed as needed and justified against the above.
  • Client Strategy and Relationship Management:
  • Consult on client strategy through in-person meetings, virtual meetings, email, and IM.
  • Maintain a comprehensive understanding of key clients' businesses, sectors, voice, preferences, and operational nuances.
  • Oversee high-profile client relationships, ensuring satisfaction and retention.
  • Identify client growth opportunities and prepare proactive proposals to continually enhance the programs we deliver. Recognize clients at risk of churn and devise tailored retention strategies.
  • Collaborate closely with CRMs and Account Managers on key client relationship development, satisfaction, and retention beyond editorial and content marketing.
  • Process Improvement and Operational Efficiency:
  • Design, document, and implement processes that enhance internal efficiency, ensure quality, and elevate the client experience in collaboration with our Delivery and Operations teams.
  • Identify opportunities to improve efficiency or reduce costs through process enhancements, technology, or staffing optimization.
  • Develop and deliver team training (both in-person and via on-demand materials), ensuring standardization of approach and scalability of delivery.
  • Ensure that every account is adequately resourced for client satisfaction. If additional resources are necessary, be prepared to justify the business case using standardized metrics: Revenue, capacity, and utilization.
  • Business Development:
  • Support business development by contributing to the creation of new business pitches, reviewing proposals, and approving new scopes of work (developed in collaboration with our Delivery and Operations teams).
  • Establish yourself as a thought leader and continually contribute to Highwire marketing materials.
  • Collaborate with business development teams to expand our client base through networking, speaking engagements, and acting as an ambassador for the agency.
  • Cross-Functional Integration:
  • Lead the integration between Content Marketing, Editorial, and the broader agency.
  • Work closely with our Insights and Analytics teams, leveraging analyst input for more sophisticated, cross-channel content marketing strategies and approaches.
  • Encourage collaboration and knowledge sharing across teams to create a more sophisticated understanding and application of our integrated capabilities.
  • Collaborate with CRMs, account, and practice leads to ensure clients consistently receive content solutions that anticipate needs, enhance their competitive advantage, and deliver tangible, measurable value.

Qualifications:

  • 10+ years of experience in content marketing, editorial, or a related field, with at least 5 years in a senior leadership role.
  • Proven success in developing and executing effective content marketing and editorial strategies.
  • Expert knowledge of search engine optimization (SEO) and inbound marketing concepts. Practical experience with platforms such as Google Search Console, Ahrefs, or SEMrush is advantageous.
  • Strong understanding of the digital marketing landscape, including paid, earned, and social media. A background in PR is beneficial.
  • Exceptional writing, editing, and communication skills, including proficiency in AP style.
  • Experience managing and mentoring teams of 5+ writers, editors, and content marketing strategists.
  • Familiarity with HubSpot, Salesforce, Adobe Experience Manager, Marketo, WordPress, and Google Analytics.
  • Proficiency in web-based project management software such as Asana, Wrike, Kantata, or similar.
  • Strong understanding of the technology industry, players, and trends, particularly in the B2B or healthcare sectors.
  • Experience in change management and organizational development.
  • Strategic thinker with the ability to translate vision into actionable plans.
  • Bachelor's degree in Journalism, Marketing, Communications, or a related field.
  • Previous experience in journalism or publishing is advantageous.

Personal Attributes:

  • Visionary and personable leader capable of inspiring and motivating teams and clients alike.
  • Adaptable and resilient, thriving in a fast-paced, evolving environment that may at times seem ambiguous, even if our ambitions and aspirations are clear.
  • Collaborative mindset with strong interpersonal skills.
  • Results-oriented with a focus on driving growth and innovation.
  • Excellent problem-solving and decision-making abilities.
  • Comfortable and confident in reviewing large volumes of content (3,000-5,000 words per day if necessary).
  • Able to work in front of a computer screen and type for the majority of the business day.
  • Capable and confident in performing phone or video calls on behalf of the company at short notice.

Additional Requirements:

  • Available to work Monday through Friday during standard business hours in a U.S. timezone (ET or PT preferred).
  • U.S. citizen or permanent resident legally permitted to work in the U.S.

Highwire Benefits:

  • Competitive salary.
  • Merit-based bonuses and promotions.
  • Hybrid work model to accommodate your schedule and lifestyle.
  • Excellent vacation policy, including an extended break for summer and winter holidays.
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm.
  • 401K Match.
  • Medical and dental benefits/ FSA.
  • Paid Parental Leave.
  • Commuter Benefit.
  • Home office equipment stipend.
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement.
  • Wellness benefit.
  • Donation Match.
  • Full-time writing Coach.
  • Mentorship.
  • Monthly recognition programs.
  • Employee referral bonus.
  • New business referral bonus.
  • Quarterly Highwire fun events.
  • Dog-friendly work environment.
  • Extremely supportive, nurturing environment with numerous opportunities for learning and growth.

The responsibilities outlined above may vary based on the specific needs of each account and do not imply that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and perform any other duties requested by their supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. If you are enthusiastic about the world of tech PR and eager to embark on a rewarding career in this field, we encourage you to explore the possibilities with us.