VP of Ecommerce Strategy
6 days ago
As a key member of the Party City leadership team, the VP of Ecommerce will play a pivotal role in driving the company's digital growth strategy. Reporting to the Chief Marketing Officer, this individual will be responsible for developing and executing a comprehensive ecommerce strategy that aligns with the company's brand positioning and business objectives.
Key Responsibilities:Strategy Development & Execution- Develop and implement a strategic roadmap for ecommerce growth, including near-term and long-range plans.
- Own the ecommerce P&L, driving incremental sales and profit growth, including third-party marketplaces such as Amazon.
- Balance ecommerce sales with strategic brand goals, delivering a website experience that meets the total needs of the organization and its customers.
- Partner closely with Merchandising & Product teams to plan category-level sales and margin forecasts for seasonal and everyday business.
- Lead the team to deliver a fully integrated site merchandising, promotion, and content plan, enabling achievement of strategic sales period plans as well as category-level sales plans.
- Leverage data and insights, combined with robust testing, to unlock opportunities for accelerated ecommerce sales growth.
- Lead the team to deliver a user experience that delivers on strategic brand goals, such as inspiring parties, providing value, and product differentiation, while simultaneously driving sales via UPT, AOV, and conversion rate optimization.
- Leverage the company's new capabilities for 1:1 personalization across content, product recommendations, and site experience, maximizing CLTV.
- Lead the digital product team, accountable for identifying opportunities to drive KPI improvement and deliver on strategic business needs with back-end development.
- Support the team in prioritizing and grooming backlogs, user stories, enhancements, feature/function, and maintenance work with a lens of driving sales growth.
- Ensure projects and initiatives are completed timely, within scope, and on budget, with clear alignment to strategic goals.
- Implement project management best practices, tools, and methodologies to drive consistency and success across all key initiatives.
- Team leadership and management to develop a sales and customer journey-focused function.
- Empower the team to test & learn by measuring program effectiveness and KPI achievement.
Requirements:
- 15+ years retail ecommerce experience, with a minimum 5+ years leading and managing others.
- P&L accountability with a minimum of $200M.
- Experience driving sales in third-party marketplaces, specifically Amazon.
- Extensive experience in testing methodologies and execution.
- Thrives in a fast-paced environment, able to respond quickly to changing business and customer needs with a lens of speed to market driving sales results.
- Strong executive presence and presentation skills, including Board of Director interaction.
- Proficient problem-solver, able to build relationships and collaborate with others.
- Brings an uber-curious mindset, continuously seeking improvements in ways of working, efficiencies that prioritize speed to market.
- Strong technical acumen, experience in Agile methodology.
- Salesforce, Adobe, and Amplience experience a plus.
- High level of integrity, professionalism, and discretion.
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