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Ecommerce Data Insights Specialist

2 months ago

Woodcliff Lake, New Jersey, United States Colonial Surety Company Full time
About Colonial Surety Company

We are a leading insurance company licensed for business in every state, listed by the U.S. Treasury as an approved surety, and rated "A Excellent" by A.M. Best Company. Our digital product platform has recently expanded to include important liability coverages for small and mid-size businesses.

Founded in 1930, we use our experience—plus technology—to give busy people and businesses easy, affordable, and digital access to a growing portfolio of bond and insurance products. We have an ambitious vision for impact and growth—and invite a diversity of motivated achievers to come, learn, work, create, grow—and succeed—with Colonial.

Job Summary

We are seeking an experienced data analyst to help guide our organization into the future. As a key member of our team, you will be responsible for collecting, analyzing, and interpreting data to identify trends and make strategic recommendations for improvement in areas such as product performance, marketing campaigns, customer experience, and customer segmentation.

Key Responsibilities
  • Provide support in managing and maintaining digital analytics, opportunity identification and prioritization, hypothesis generation, test setup and reporting.
  • Responsible for reporting and analysis of digital platforms and marketing campaigns against a holistic set of KPIs and benchmarks.
  • Collecting and analyzing data from multiple sources such as customer databases, web analytics, market research, and surveys.
  • Creating reports and dashboards to track key performance indicators.
  • Identifying trends and recommending strategies to improve ecommerce performance.
  • Building and monitoring predictive models to optimize pricing and promotional decisions.
  • Enhancing customer segmentation and targeted marketing campaigns.
  • Understanding user behavior and leveraging insights to drive product design, development, and optimization.
  • Collaborating with teams across departments to ensure data accuracy and integrity.
Requirements
  • 2+ years of direct and hands-on experience providing solutions.
  • Excellent analytical skills, be detail-oriented, and work well within a small, dynamic and data-driven team.
  • Solid understanding of database technologies, data analytics, and reporting tools.
  • Analytical skills to interpret data and draw meaningful insights.
  • Good communication and presentation skills.
  • Knowledge of machine learning and predictive modeling techniques is a plus but not required.
  • Understanding of web analytics and customer segmentation techniques.
  • Hands-on experience with statistical platform such as Google Analytics, Ads.
What We Offer
  • A competitive starting salary based on experience, with achievement-based opportunities for annual bonuses and increases.
  • Opportunities for professional advancement. We value big thinking tied to practical, collaborative execution in a structured and growth-oriented company.
  • Ongoing mentoring from senior staff and periodic opportunities to attend industry seminars and workshops.
  • Starting on the first day of hire, all Colonial employees can begin participating in our excellent Major Medical, Dental, Vision and Life Insurance plans.
  • Paid holiday and vacation time, which starts in the first year of employment and increases with tenure.
  • A modern, professional, suburban office space, concentrated workday (8:30-5:30) and business-attire environment.
  • We enjoy a professional, collegial, and positive work atmosphere, sharing camaraderie and rooting for individual and collective success.