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Digital Analytics Expert

2 months ago

Woodcliff Lake, New Jersey, United States Colonial Surety Company Full time
About the Role

We are seeking a highly skilled Ecommerce Data Analyst to join our team at Colonial Surety Company. As a key member of our data-driven organization, you will play a critical role in driving business growth and success through data analysis and strategic recommendations.

Key Responsibilities
  • Data Analysis and Reporting: Provide support in managing and maintaining digital analytics, opportunity identification and prioritization, hypothesis generation, test setup and reporting.
  • Digital Platform Analysis: Responsible for reporting and analysis of digital platforms and marketing campaigns against a holistic set of KPIs and benchmarks.
  • Data Collection and Analysis: Collecting and analyzing data from multiple sources such as customer databases, web analytics, market research, and surveys.
  • Reporting and Dashboards: Creating reports and dashboards to track key performance indicators.
  • Trend Identification and Strategy: Identifying trends and recommending strategies to improve ecommerce performance.
  • Predictive Modeling: Building and monitoring predictive models to optimize pricing and promotional decisions.
  • Customer Segmentation: Enhancing customer segmentation and targeted marketing campaigns.
  • User Behavior Analysis: Understanding user behavior and leveraging insights to drive product design, development, and optimization.
  • Data Integrity: Collaborating with teams across departments to ensure data accuracy and integrity.
Requirements
  • Experience: 2+ years of direct and hands-on experience providing solutions.
  • Analytical Skills: Excellent analytical skills, be detail-oriented, and work well within a small, dynamic and data-driven team.
  • Technical Skills: Solid understanding of database technologies, data analytics, and reporting tools.
  • Communication Skills: Good communication and presentation skills.
  • Machine Learning: Knowledge of machine learning and predictive modeling techniques is a plus but not required.
  • Web Analytics: Understanding of web analytics and customer segmentation techniques.
  • Statistical Platform: Hands-on experience with statistical platform such as Google Analytics, Ads.
Personal Qualities
  • Fast-Paced Environment: Comfort with - and enthusiasm for - working in a fast-paced environment.
  • Organizational Skills: Ability to organize and prioritize work while accomplishing goals under tight time constraints.
  • Communication: Ability to communicate professionally.
  • Interpersonal Skills: Strong interpersonal skills, including relationship building, customer service, empathy, and resilience.
  • Ambition: Ambitious, proactive, and detail-oriented.
  • Learning Ability: Ability to learn quickly and retain information.
  • Positive Attitude: Willingness to work hard, maintain a positive attitude, and overcome challenges.
  • Solution-Oriented: Solution-oriented, problem-solving skills with the ability to prioritize according to current and changing business goals.
  • Integrity: Conviction, integrity, honesty, and maturity in all situations.
  • Professional Growth: Positive approach and enthusiasm to learn, retain and grow professional skill sets to take on more responsibility and demonstrate value with the intent to gain higher levels of opportunity within the business structure.
Compensation and Benefits
  • Competitive Salary: A competitive starting salary based on experience, with achievement-based opportunities for annual bonuses and increases.
  • Professional Advancement: Opportunities for professional advancement. We value big thinking tied to practical, collaborative execution in a structured and growth-oriented company.
  • Mentoring: Ongoing mentoring from senior staff and periodic opportunities to attend industry seminars and workshops.
  • Benefits: Starting on the first day of hire, all Colonial employees can begin participating in our excellent Major Medical, Dental, Vision and Life Insurance plans.
  • Paid Time Off: Paid holiday and vacation time, which starts in the first year of employment and increases with tenure.
  • Work Environment: A modern, professional, suburban office space, concentrated work day (8:30-5:30) and business-attire environment.
  • Collegial Work Atmosphere: We enjoy a professional, collegial and positive work atmosphere, sharing camaraderie and rooting for individual and collective success.