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Promotions Manager, CBS Minneapolis

2 months ago

Minneapolis, Minnesota, United States Paramount Unified School District Full time
Lead and Inspire

As a Promotions Manager at CBS Minneapolis, you will have the opportunity to lead and inspire a dedicated team of writer-producers to build compelling on-air station promos, including news special reports and image campaigns.

Innovate and Create

You will conceptualize, write, produce, and edit station image campaigns, news sweeps promos, and other innovative marketing initiatives that showcase the CBS brand and values.

Key Responsibilities:
  • Manage a team of writer-producers to develop and execute promotional campaigns
  • Conceptualize and produce innovative marketing initiatives, including image campaigns and news sweeps promos
  • Collaborate with the Director of Brand & Marketing to implement creative and effective marketing strategies
  • Work closely with the news department to plan and lead impactful content marketing initiatives
  • Take charge of promoting station events to ensure maximum engagement
  • Run and maintain promo inventory on station logs and handle other tasks as needed
Qualifications:

To be successful in this role, you will need:

  • A Bachelor's degree in Radio/TV communications, production, or a related field
  • 8 or more years of experience as a writer/producer in a mid-to-major market station promotion department
  • Strong people management abilities to encourage and guide your team
  • Exceptional tease-writing skills with an interest in mentoring producers
  • Proficiency in shooting promo projects and collaborating with news talent
  • Mastery of non-linear editing, particularly with Adobe Suite products
  • Basic graphic design skills using Photoshop, After Effects, and related programs
  • Strong problem-solving skills with a talent for communicating innovative ideas
  • Prior experience working in transforming ratings and demo information into effective promotional strategies

CBS News and Stations is committed to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. We are proud to be an equal opportunity employer and are committed to diversity and inclusion in the workplace.