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Marketing Art Director

2 months ago

California, United States Synergy Interactive Full time

We are seeking a proactive, detail-oriented, Graphic Designer to be a part of a leading digital consulting firm, Synergy Interactive. This individual will be responsible for designing and executing marketing assets that align with brand guidelines and help create a compelling sales funnel for B2B prospects to buy.

**Key Responsibilities:**

  • Create B2B marketing assets for product and brand-level campaigns: digital banners, Facebook feed ads, landing pages, email headers, newsletter, signage, and sales collateral with excellent design aesthetics.
  • Develop and maintain brand guidelines to establish a consistent visual language across all design work, while optimizing creative for each channel/activity.
  • Manage a variety of ongoing, and one-time projects with definite priorities and objectives.
  • Collaborate with the marketing team, sales team, and internal partners to obtain relevant information, and execute according to plan.
  • Have some assets ready to hand off to developers for implementation on the website.
  • Design all social media static posts, reels, stories, and videos to be varied and yet brand recognizable.
  • Utilize form building software and embed forms on landing pages, emails, etc.
  • Diligently track creative directives, deadlines, and work in project management, and be able to deliver on fast turnarounds.
  • Develop recommendations on UX optimization on landing pages and websites.

**Requirements:**

  • 4 to 6 years of relevant experience in graphic design, branded advertising, marketing automation, and sales collateral, preferably with a B2B company, design agency, or ad agency.
  • Experience designing Facebook ads.
  • Outstanding design vision with experience delivering innovative consumer engagement experiences.
  • Ability to communicate design ideas and concepts effectively, work in conjunction with brand standards, and be receptive to input from senior leadership.
  • Excel at collaboration and the ability to project manage a variety of projects at the same time.
  • Bring ideas to the table, continually looking to optimize marketing efforts in all channels, and elevate the customer journey.
  • Computer skills/software: Expert in Adobe CC (specifically Illustrator), Figma, landing page builders, and other applications including Photoshop, Acrobat, and InDesign.
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.