Senior Field Marketing Manager

1 month ago

New York, New York, United States Brex Full time
Job Title: Senior Field Marketing Manager

We are seeking a dynamic and results-driven Senior Field Marketing Manager to lead field marketing initiatives, drive brand awareness, and support sales efforts through targeted events and programs.

The ideal candidate will be responsible for executing localized marketing strategies, building strong partnerships with the sales team, and delivering impactful experiences to our customers and prospects within their segment.

This role requires a deep understanding of field marketing techniques, event management, and a passion for data-driven decision-making.

Key Responsibilities:
  • Develop and execute field marketing strategies that align with Brex's overall marketing and sales goals, focusing on driving pipeline generation and accelerating deals.
  • Collaborate with Brex's channel partners to co-market events and initiatives that increase reach and awareness within target markets.
  • Analyze and report on the success of field marketing activities using data and KPIs such as lead generation, pipeline growth, and customer engagement.
  • Allocate and manage field marketing budgets, ensuring efficient use of resources and maximizing ROI.
  • Deploy marketing campaigns and programs tailored to the specific needs and preferences of your segment; these can include but are not limited to email sequences, calling campaigns, webinars, in-person events, meeting incentives, etc.
  • Train and coach SDRs to make full use of content, offers, and campaigns to most effectively engage and qualify leads.
  • Advocate for the sales segment you support and help the rest of the marketing department understand their priorities.
Requirements:
  • Proven track record with 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred.
  • Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI.
  • Ability to lead multiple initiatives and deliver under tight deadlines.
  • Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
  • Experience building strong rapport and partnership with AEs, SDRs and Sales Leadership.
  • Willingness to travel for events and field marketing activities.

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