Senior Field Marketing Manager

4 weeks ago

New York, New York, United States Celonis GmbH Full time

Job Title: Senior Field Marketing Manager

Job Summary:

We are seeking a highly skilled Senior Field Marketing Manager to join our team at Celonis GmbH. As a Senior Field Marketing Manager, you will be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas).

Key Responsibilities:

  • Build and accelerate demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas)
  • Work closely with North America sales leaders to understand business goals and drive execution of marketing programs
  • Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
  • Owning relationships with marketing vendors for digital advertising, content syndication, and lead purchase
  • Create local customer programs and communities
  • Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support the adoption of partner campaign toolkits
  • Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
  • Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
  • Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team
  • Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative' event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
  • Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
  • Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
  • Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Requirements:

  • 7+ years experience in B2B Demand Generation or Field Marketing positions
  • Degree in marketing, communications, business, or related field
  • Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
  • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
  • Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email, and partner marketing to drive demand
  • Experience in Marketing Automation, Salesforce
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Excellent presentation skills and confidence in communicating with senior-level sales VPs
  • Travel will be required, approximately 30% of the time

About Celonis:

Celonis is the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws.

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