Field Marketing Associate Manager

2 weeks ago

New York, New York, United States Riskified Full time
About Us

Riskified empowers businesses to unlock ecommerce growth by mitigating risk. Many of the world's leading brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to combat fraud and policy abuse at scale, and to enhance customer retention.

Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified's AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights.

Riskified is proud to work with top companies in virtually all industries, including Wayfair, Acer, Gucci, Lorna Jane, GoPro, and many more.

About the Role

Riskified is seeking a Field Marketing & Events Associate Manager to join our dynamic marketing team. This role is crucial in driving leads and conversions for our enterprise-level accounts.

Reporting into the Sr. Manager of Regional Marketing, you will work closely with our sales, customer, and regional marketing teams to develop and execute targeted marketing campaigns aimed at our most valuable clients and prospects.

Key Responsibilities
  1. Campaign Development: Assist in creating and implementing tailored marketing campaigns for specific enterprise accounts to drive engagement and conversions.
  2. Collaboration: Work closely with sales teams to align marketing strategies with sales goals and ensure a seamless customer journey.
  3. Lead Generation: Focus on generating high-quality leads through targeted ABM strategies.
  4. Data Analysis: Monitor and analyze campaign performance to optimize strategies and achieve desired outcomes.
  5. Content Creation: Help develop personalized content and messaging that resonates with target accounts.
  6. Market Research: Conduct research to understand the needs and pain points of enterprise accounts, enabling more effective marketing efforts.
  7. Reporting: Prepare regular reports on campaign performance, lead generation, and ROI.
  8. Events: Develop and execute field marketing campaigns, including events, trade shows, roadshows, and local sponsorships.
Requirements

2-4+ years of experience in account-based marketing, B2B marketing, or a related field.

Ecommerce and fraud experience a plus.

Experience designing and executing executive-level hospitality and event experiential from targeting, to venue selection, contract negotiation, event agency management.

Several years of intent-based platform experience (6sense preferred).

Results-driven mindset with a focus on driving measurable impact and ROI through account-based marketing initiatives.

Execute co-marketing plans and activities with Riskified's partner team to drive acquisition of new users and drive adoption and growth within our TAM.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and collaboration skills.

Familiarity with marketing automation tools and CRM systems.

Out-of-the-box creative thinking to drive unique campaign experiences.

Ability to work across multiple teams and departments.

Ability to travel when required.

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