Senior Field Marketing Manager

4 weeks ago

New York, New York, United States Celonis GmbH Full time

About the Role:

Celonis is seeking a highly skilled Field Marketing Manager to join our team in North America. As a Field Marketing Manager, you will be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas).

Key Responsibilities:

  • Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
  • Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
    • Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
    • Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
    • Creating new programs for account-based marketing and pipeline acceleration
    • Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
    • Creating local customer programs and communities
    • Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
    • Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
    • Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
    • Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team
    • Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative' event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
  • Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
  • Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
  • Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Requirements:

  • 7+ years experience in B2B Demand Generation or Field Marketing positions
  • Degree in marketing, communications, business, or related field
  • Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
  • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
  • Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
  • Energetic, high performer with a willingness to take initiative and be resourceful
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Excellent presentation skills and confidence in communicating with senior-level sales VPs
  • Travel will be required, approximately 30% of the time

About Celonis:

Celonis is a global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

What Celonis Can Offer You:

The unique opportunity to work with industry-leading process mining technology

Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)

Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more)

Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)

A global and growing team of Celonauts from diverse backgrounds to learn from and work with

An open-minded culture with innovative, autonomous teams

Business Resource Groups to help you feel connected, valued and seen

A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

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