Sales and Community Outreach Coordinator

4 days ago


Ellicott City, Maryland, United States Homewatch CareGivers of Ellicott City and Annapolis Full time
Job Description

Job Summary:

The Community Outreach Coordinator is responsible for promoting the agency's vision and mission in the marketplace and generating revenue through field sales. In order to meet these objectives, the Community Outreach Coordinator will identify and prioritize accounts in accordance with the business plan strategy for the market, foster productive relationships by offering targeted solutions to their accounts specific pain points, and assess the results of their efforts.

About the Role:

  • Develop and execute a marketing plan to meet or exceed monthly, quarterly, and annual growth targets.
  • Demonstrate a thorough and complete knowledge of the agency, including our vision, mission, and values, the services we provide, and how we differentiate ourselves from other home care agencies.
  • Identify, evaluate, and prioritize potential referral sources within the agency's territory and surrounding area.
  • Establish and maintain professional relationships with all referral sources, including hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners.
  • Execute marketing campaigns from Homewatch International, Inc. and offer feedback on their effectiveness.
  • Establish and maintain brand awareness through referral source contacts, trade shows, conferences, and community education efforts.
  • Represent the agency and its services in a professional, competent, and responsive manner.
  • Work effectively with other agency management and staff.
  • Maintain standards of high-quality customer service.
  • Prepare weekly reports of marketing/sales activity.
  • Attend weekly growth meetings.

Requirements:

  • Bachelor's degree in healthcare management, marketing, public relations, business development, or social services required. Equivalent experience may be considered.
  • Two (2) years sales and/or marketing experience.
  • Knowledge of the healthcare industry and the home care market preferred.
  • Experience selling new or misunderstood services is a plus.
  • Ability to work independently and be accountable for results.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Excellent public speaking and presentation skills.
  • Clean, professional image, behavior, and demeanor are expected at all times.
  • Strong organizational skills.
  • Experience with Word, Excel, Outlook, PowerPoint, and other applications.
  • Satisfactory background screening results.
  • Good driving record and reliable transportation for use on the job.


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