Search Performance Marketing Specialist

1 week ago


Chicago, Illinois, United States Empower Media Full time

SEARCH PERFORMANCE MARKETING SPECIALIST

About Empower Media

Empower Media stands as the leading woman-owned media agency in the United States. We cultivate proactive collaborations with our clients, embracing the philosophy of "What If". Our mission is to challenge conventional approaches and discover additional avenues for growth through our proprietary technology. We strategically position brands in captivating environments, engaging consumers' hearts, minds, and wallets. Our goal is to deliver immediate results while fostering deeper, long-lasting consumer relationships that propel our clients' businesses forward. We believe that achieving success today is just the beginning; we are committed to securing future victories through a mindset of Fearless Growth.

POSITION TITLE: Specialist - Search, Performance Marketing

DEPARTMENT: Investment - Performance Marketing

REPORTS TO: Director, Performance Marketing

OBJECTIVE: To take responsibility and ownership in supporting the paid search performance marketing initiatives for the agency's clientele, providing insights on campaign findings and opportunities, assisting in campaign optimization, and driving departmental initiatives.

PRIMARY RESPONSIBILITIES:

  • Collaborate across various digital performance marketing management platforms.
  • Focus on: Google Ads, Bing Ads, Amazon Ads, Walmart Connect, among others.
  • Develop and implement digital strategic initiatives within the specified platforms.
  • Verify and execute campaigns, including paid search accounts and analytics.
  • Monitor campaign performance, ensuring metrics are accurately tracked, including pacing and budget adjustments.
  • Communicate results and recommendations across teams to enhance campaign effectiveness.
  • Work with internal teams to optimize budgets and maximize the efficiency of digital campaigns through A-B testing and innovative strategies.
  • Assist in creating and developing presentation materials for client meetings.
  • Engage with vendor partners (such as Google and Microsoft) to optimize campaigns and introduce best-in-class solutions.

ESSENTIAL COMPETENCIES:

  • 1 – 3 years of experience in digital campaign management is required.
  • Ability to effectively present information in both one-on-one and group settings within the organization.
  • Strong oral and written communication skills.
  • Strategic thinking capabilities.
  • Proficient in reading, comprehending, and drafting instructions, brief correspondence, and memos.

KEY PERFORMANCE INDICATORS:

  • Achieving client objectives and KPIs through digital performance campaigns.
  • Optimizing campaigns and effectively communicating results to internal and external stakeholders.
  • Delivering strategic presentations that outline digital recommendations and anticipated outcomes.
  • Ensuring high quality and timely delivery of digital campaigns.
  • Advocating for peer and staff education and support.


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