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Performance Marketing Manager

2 months ago

Chicago, Illinois, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team at Epsilon. As a key member of our Performance Marketing team, you will be responsible for driving demand and lead-generation outcomes that lead to an effective sales pipeline.

Key Responsibilities
  • Owning the paid search channel across from strategic development of effective paid strategies, through to execution and measurement
  • Deep understanding of the mechanics across search platforms, from Google to Bing and emerging search platforms
  • Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, new bidding strategies, and creative testing
  • Deriving action from analysis: informing a testing strategy or campaign diagnosis or optimization based on available metrics
  • Develop ongoing relationships with industry partners (Google, Bing, etc.) to stay abreast of latest capabilities within the B2B paid search space
  • Manage budgets across several campaigns & line items, report and optimize accordingly
  • Daily collaboration with partner teams:
    • Your colleagues that manage non-SEM performance channels like display, social, etc.
    • Marketing operations team and Analytics team(s)
    • Product team to stay current with product & market evolutions that will inform your paid search recommendations
    • SEO Associates
    • Site team to manage & optimize traffic in accordance with site updates.
About You
  • Able to do your best work in a team setting and autonomously.
  • Well-developed interpersonal and problem-solving skills.
  • Proud to share in team's success.
  • Wants to grow a career with a great company.
  • You thrive in a hybrid work environment, and able to commute to the office.
Requirements
  • 3-5 years of professional experience with emphasis on performance marketing & paid search strategy & implementation within the B2B space
  • BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
  • Must have a keen understanding of how paid search is used as a lead-generating channel within the B2B space
  • Full operational understanding of Google AdWords & BingAds
  • You are a self-driven problem solver that can manage day-to-day ongoing search business while problem solving operational challenges that might affect traffic and metrics.
  • Ability to independently author communications in all formats (email, word, excel, ppt) to deliver recommendations to varying levels of leadership within the organization for recommendations & reporting.
  • Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
  • Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
  • Applicable industry knowledge (media, advertising, tech, etc.)