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Search Engine Marketing Specialist

2 months ago

Chicago, Illinois, United States GLE Creative Talent, Inc. Full time
Job Overview

Employment Type: Full-Time or Contract-to-Permanent

GLE Creative Talent, Inc. is in search of a SEM Digital Specialist to spearhead and enhance paid search initiatives across various platforms, including Google, Bing, Yahoo, and a range of PPC and paid social media channels. The successful candidate will have a proven history in both B2C and B2B sectors, particularly in generating leads for fields such as senior living, tourism, manufacturing, and home services.

Core Responsibilities:

  • Strategy Development & Implementation: Craft, execute, and oversee impactful SEM strategies customized to meet client objectives across diverse sectors.
  • Performance Monitoring & Enhancement: Engage in comprehensive testing, data gathering, and analysis to identify trends and actionable insights, ensuring campaigns yield optimal ROI.
  • Reporting & Analysis: Produce and present detailed monthly performance reports, clearly delineating campaign activities, essential metrics, and results.
  • Team Collaboration: Collaborate closely with the digital media team to support broader campaign goals and contribute to collective success.
  • Ongoing Development: Remain informed about industry trends, tools, and best practices to continually refine and elevate campaign strategies.

Qualifications:

  • Demonstrated Experience: Successfully directed SEM and PPC campaigns across Google, Yahoo, Bing, and paid social media platforms.
  • Certifications: Google Ads and Google Analytics certifications are mandatory.
  • Technical Skills: Proficient in Excel, including Pivot Tables and Formulas, with experience in bid management tools such as Click Equations, Marin, Kenshoo, or Search Ignite.
  • Analytical Expertise: Strong understanding of website analytics tools, including Google Analytics, NetInsight, Omniture, and WebTrends.
  • Educational Qualifications: Bachelor’s degree in Analytics, Marketing, Business, or a related discipline.

Why Work with Us:

  • Supportive Environment: Be part of a dynamic team that values collaboration and shared success.
  • Diverse Client Base: Engage with a variety of clients across multiple industries, providing a rich and varied professional experience.
  • Career Advancement: Flourish in a vibrant work atmosphere that promotes continuous professional development and career progression.